Skip to content

Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Bryan Swift1/19/20243 min read

It's Time to Upgrade to Shopify Checkout Extensibility

If you’re a Shopify Plus store Admin, chances are you’ve seen this message in the ...
Start Reading
Elliot Chalme8/9/20238 min read

Is Your Brand Ready for B2C?: The Top 10 Challenges for Manufacturers

The transition to a business-to-consumer (B2C) model is reshaping the manufacturing ...
Start Reading
Angela Myrtetus6/22/20233 min read

AI Empowers Ecommerce Store Owners

How AI Boosts Productivity for Marketing Managers Marketing in the ecommerce space is a ...
Start Reading
Angela Myrtetus6/7/20233 min read

70% of All eCommerce Carts Are Abandoned - Find Out Why

The Truth About Shopping Cart Abandonment Here’s a statistic that should make even the ...
Start Reading
Angela Myrtetus6/5/20233 min read

eCommerce UX: 3 Ways to Create a Great User Experience

Optimizing Your eCommerce UX for Maximum Impact Shopping online is an experience that ...
Start Reading
Elliott Roth6/1/20236 min read

6 Risk Factors You Can Avoid by Upgrading to Shopify Themes 2.0

Most eCommerce managers know Shopify as a great platform for managing an online store. ...
Start Reading
Angela Myrtetus5/25/20233 min read

Is an Omnichannel Marketing Strategy Right for Your eCommerce Brand?

Building an Omnichannel Marketing Experience In today's digital age, customers expect a ...
Start Reading
Loyalty Lion9/6/20194 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
Start Reading
BlueSwitch4/12/20192 min read

How NOT to Advertise on Social Media for Your Ecommerce Site

There’s enough content out there about how to run a good eCommerce social advertising ...
Start Reading
BlueSwitch4/11/20193 min read

The Best Email Marketing Strategy for Ecommerce

A strong email marketing strategy for eCommerce is one that keeps a healthy conversation ...
Start Reading
Amy Polowy4/1/20197 min read

How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving ...
Start Reading
BlueSwitch2/28/20192 min read

Brand Authenticity and Values in Ecommerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
Start Reading
BlueSwitch2/6/20193 min read

3 Mobile Trends That Will Shape How You Search And Buy In 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
Start Reading
BlueSwitch8/23/20183 min read

5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your ...
Start Reading
BlueSwitch8/22/20182 min read

Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and ...
Start Reading
BlueSwitch6/15/20183 min read

Understanding How Your Product Descriptions Impact Online Sales

If your company operates an e-commerce store, your customers base most of their buying ...
Start Reading
BlueSwitch6/6/20182 min read

How to Use Social Media Promote New Products and Posts

You put a lot of time and resources into your company’s product pages and blog posts. ...
Start Reading
BlueSwitch5/22/20182 min read

Streamlining Your E-Commerce Site's Checkout Experience

If you successfully draw in customers to your e-commerce site to where they’re interested ...
Start Reading
BlueSwitch4/25/20183 min read

3 Growth Hacks to Use for Your E-Commerce Business

One of the main concerns that e-commerce site owners share is figuring out how to grow by ...
Start Reading
BlueSwitch3/15/20182 min read

How to Leverage eCommerce Returns for a Better Shopping Experience

Drive Sales and Decrease The Number of Returned Products Products ordered online are ...
Start Reading
BlueSwitch3/14/20184 min read

How to Leverage Machine Learning for Your E-Commerce Business

By 2020, customers will manage 85 percent of their relationship with the enterprise ...
Start Reading