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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Bryan Swift1/30/20247 min read

Your GTM + GA4 Setup May Not Be Compatible with Shopify's New Checkout

Shopify's newest checkout system is more stable and secure than ever, but new ...
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Bryan Swift10/30/20236 min read

Your Website Isn't Failing Google's Mobile Usability Test (we promise)

If you’ve owned or managed a website over the past few years, then chances are, at some ...
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Elliot Chalme8/9/20238 min read

Is Your Brand Ready for B2C?: The Top 10 Challenges for Manufacturers

The transition to a business-to-consumer (B2C) model is reshaping the manufacturing ...
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Angela Myrtetus6/22/20233 min read

AI Empowers Ecommerce Store Owners

How AI Boosts Productivity for Marketing Managers Marketing in the ecommerce space is a ...
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Carolyn Kassin6/21/20234 min read

VR Tech in Ecommerce: Embracing the Virtual Revolution

Imagine stepping into a world where the boundaries of physical limitations blur and ...
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Tallen Hughes6/19/20233 min read

7 Best Practices to Improve Email Deliverability

In today's digital age, email marketing continues to be a powerful tool for businesses to ...
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Bryan Swift6/16/20235 min read

Blog Posts: Does Google Even Pay Attention to Them Anymore?

Does Google even pay attention to blogs these days? Blogs have been around since the ...
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Angela Myrtetus6/7/20233 min read

70% of All eCommerce Carts Are Abandoned - Find Out Why

The Truth About Shopping Cart Abandonment Here’s a statistic that should make even the ...
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Angela Myrtetus6/5/20233 min read

eCommerce UX: 3 Ways to Create a Great User Experience

Optimizing Your eCommerce UX for Maximum Impact Shopping online is an experience that ...
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Elliott Roth6/1/20236 min read

6 Risk Factors You Can Avoid by Upgrading to Shopify Themes 2.0

Most eCommerce managers know Shopify as a great platform for managing an online store. ...
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Angela Myrtetus5/25/20233 min read

Is an Omnichannel Marketing Strategy Right for Your eCommerce Brand?

Building an Omnichannel Marketing Experience In today's digital age, customers expect a ...
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Steve Chladnicek5/24/20233 min read

Say Goodbye to Google Ads Similar Audiences: What You Need to Know

It's time to say goodbye to Similar Audiences. Google is sunsetting Similar Audience ...
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Angela Myrtetus5/15/20233 min read

Five Reasons Why Your eCommerce Website Needs More Content

Not too long ago, I was knee-deep in the B2B industry. I spent the better part of the ...
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Angela Myrtetus5/2/20233 min read

How to Add Better Personalization for B2C Email Marketing

Personalized email marketing solutions for modern eCommerce brands Over the past 10 years ...
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Bryan Swift3/30/20237 min read

10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips

2023 has been a crazy year for Google and SEO, and it's only April 😂 Get caught up on ...
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Ian Mayberry12/19/20223 min read

The Complete Guide to UTM Parameters for D2C eCommerce

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM ...
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Bryan Swift12/1/202210 min read

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Everything you need to know about Shopify SEO Shopify is one of the most popular ...
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Bryan Swift11/16/202214 min read

Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)

Does your site need backlinks? You're in the right place. Backlinks are one of the most ...
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Bryan Swift11/11/20221 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
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Tallen Hughes11/3/20225 min read

How to Leverage Your Marketing Budget in Times of Inflation

To cut budgets or not to cut? This million dollar question has D2C brands and businesses ...
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Loyalty Lion9/6/20194 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
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