A handwritten flowchart titled 'Workflow Strategy'. It depicts a process involving abandoning a cart, a one-hour delay, receiving a left cart email, a one-day delay, receiving a second email, and a note indicating 'No purchase' with an option to add a promo code. The flowchart uses boxes and arrows to show the sequence.

Email +
SMS Marketing

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Email and SMS marketing for ecommerce isn’t just about blasting a sale or promotion to your entire contact database. Marketing messages represent your brand and help your customers understand the who, what, and why of your company’s mission. With our Email & SMS marketing services, we help our clients:

  • Build and nurture customer relationships

  • Develop new audience segments and personalization rules

  • Increase deliverability and open rates

  • Improve audience sentiment

  • Educate and inform your audience

  • Announce new product features and benefits

  • Generate clicks, conversions, and revenue

Keep your customers in the know with BlueSwitch email + SMS

Ready to make the switch?

Get in Touch

Our Process

Email and SMS marketing is the best way to entice customers and nurture relationships with the audience. Our services are designed to help eCommerce brands succeed, one conversion at a time.

Wooden Scrabble tiles spelling out 'Who are you' on a white background.

1.

Awareness

We cultivate awareness and demonstrate value to introduce your brand to new audiences at the top of the funnel.

Neon sign in a speech bubble shape with pink outline and white cursive text that reads 'hello'.

2.

Consideration

Grab their attention and nurture the relationship with stunning design, conversational copy, and enticing offers.

Colorful fall leaves hanging from a string.

3.

Conversion

We remove the barriers and create a sense of urgency, then we offer realistic incentives that drive CTR and conversions.

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4.

Loyalty

We strengthen the bond with remarketing, follow-up and thank you emails that encourage advocacy and repeat business.

When it comes to opt-in marketing, nobody does it better than BlueSwitch. The BlueSwitch Email and SMS team has designed and deployed thousands of evergreen messages for abandoned carts, stock replenishments, shipping notifications, and more. We use the latest in data gathering and remarketing technology to ensure that we’re inspiring customers to come back for more.

Data-Driven Approach to Email and SMS

  • IP Warm-Up

  • Deliverability Consulting

  • Email & SMS Open Rate Optimization

  • Subject Line & Preheader Testing

  • From-Name Testing

  • Copy, graphics and visuals

  • Email and SMS template design 

Enhancement services for active campaigns

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Ready to make the switch?

Get in Touch