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Welcome to The Switch.

Take a deep dive with The Switch: Your #1 source for eCommerce industry news, trends, and professional resources.

Bryan Swift 3/30/2023 7 min read

10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips

2023 has been a crazy year for Google, which means it's been a crazy year for SEOs. ...
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Ian Mayberry 12/19/2022 3 min read

The Complete Guide to UTM Parameters for D2C eCommerce

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM ...
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Bryan Swift 12/1/2022 10 min read

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Everything you need to know about Shopify SEO Shopify is one of the most popular ...
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Bryan Swift 11/16/2022 13 min read

Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)

Does your site need backlinks? You're in the right place. Backlinks are one of the most ...
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Bryan Swift 11/11/2022 1 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
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Tallen Hughes 11/3/2022 5 min read

How to Leverage Your Marketing Budget in Times of Inflation

To cut budgets or not to cut?  This million dollar question has D2C brands and businesses ...
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Bryan Swift 4/28/2022 6 min read

Shopify Zero Quantity: The Right Way to Hide Out of Stock Products

How to handle zero quantity products in your Shopify or Shopify Plus store—without making ...
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Faith Molinary 3/8/2022 8 min read

Replatforming Checklist: How to move your eCommerce business to Shopify

The E-commerce world continues growing rapidly. Modern shoppers love options, but what ...
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Don Pingaro 1/6/2022 6 min read

Every eCommerce Leader Knows This One Thing…

The brands you loved growing up practiced marketing as a collection of siloed advertising ...
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Susan Wu 11/9/2021 6 min read

5 UX Design Best Practices for Shopify

 So, you just built your first eCommerce website on Shopify Plus. Or maybe you’ve had a ...
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BlueSwitch 9/1/2021 5 min read

5 Things You Should Look For When Choosing a Shopify Plus Agency

 If you currently find yourself in the market for a Shopify Plus Agency, we can go ahead ...
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BlueSwitch 8/4/2021 3 min read

eCommerce Fraud: the Top 5 Ways to Spot Suspicious Orders

Transaction fraud is a reality that every eCommerce company faces. In fact, Juniper ...
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BlueSwitch 1/28/2020 1 min read

Get to the Top of Instagram

Breaking News: YOUR ENGAGEMENT IS ABOUT TO DROP!! Ever wonder how brands and influencers ...
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BlueSwitch 11/5/2019 4 min read

Your Brand Needs One Voice

Imagine your brand voice was an actual person. Would it sound like Samuel L Jackson or ...
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Loyalty Lion 9/6/2019 4 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
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ShipStation 7/18/2019 4 min read

Christmas in July | Holiday Marketing and Shipping

Christmas in July may be a cash grab for businesses wanting to drive up sales during the ...
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BlueSwitch 5/20/2019 1 min read

How Google is Beating Amazon at the eBook Game

How Google is Beating Amazon at the eBook Game Audible is Amazon’s audiobook company. One ...
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BlueSwitch 5/20/2019 1 min read

Optimizing Conversions with Shopify Plus & BlueSwitch

Sales is always the main goal of any e-commerce site. Industry specialists shared their ...
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BlueSwitch 5/3/2019 3 min read

Hiring a Shopify Developer For Front-End Development

Shopify is one of the largest online platforms for e-commerce. At last count there were ...
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Rally Stanoeva 4/23/2019 5 min read

From Organized Crime to Data Loss: How Do You Secure Your Business?

One of the less-fun things you have to think about when you’re a founder is business ...
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BlueSwitch 4/12/2019 2 min read

How NOT to Advertise on Social Media for Your Ecommerce Site

There’s enough content out there about how to run a good eCommerce social advertising ...
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