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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Angela Myrtetus6/7/20233 min read

70% of All eCommerce Carts Are Abandoned - Find Out Why

The Truth About Shopping Cart Abandonment Here’s a statistic that should make even the ...
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Elliott Roth6/1/20236 min read

6 Risk Factors You Can Avoid by Upgrading to Shopify Themes 2.0

Most eCommerce managers know Shopify as a great platform for managing an online store. ...
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Angela Myrtetus5/8/20235 min read

Why BlueSwitch Makes A Commitment to Host In-Person Events

This Week At BlueSwitch Last week, BlueSwitch brought the entire company together in NYC ...
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Bryan Swift3/30/20237 min read

10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips

2023 has been a crazy year for Google and SEO, and it's only April 😂 Get caught up on ...
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Loyalty Lion9/6/20194 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
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BlueSwitch4/25/20183 min read

3 Growth Hacks to Use for Your E-Commerce Business

One of the main concerns that e-commerce site owners share is figuring out how to grow by ...
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BlueSwitch3/14/20184 min read

How to Leverage Machine Learning for Your E-Commerce Business

By 2020, customers will manage 85 percent of their relationship with the enterprise ...
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BlueSwitch1/10/20184 min read

What is Dark Social? And how your eCommerce brand can benefit from it

What is Dark Social? The term “dark social” was coined by Alexis Madrigal in ...
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BlueSwitch12/19/20174 min read

Digital Marketing Trends to Watch For [updated for 2023]

In 2017, we saw automation and mobile marketing take off at record levels. And while they ...
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BlueSwitch10/27/20174 min read

Intelligent Shopping: AI and the Future of E-Commerce

AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and ...
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BlueSwitch3/30/20171 min read

Viral? That's So 5 Minutes Ago. Reddit is the Future

We're a digital agency in NYC and we're discussing a website that's ahead of the game! If ...
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BlueSwitch2/10/20174 min read

The Evolution of Marketing: What Happened, and What's Next

Can you believe it has only been ten years since the first iPhone went on the market in ...
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BlueSwitch10/26/20163 min read

What is Social Shopping? How Social Commerce is Disrupting eCommerce

What is Social Commerce? What is social commerce? Social commerce is an online shopping ...
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