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Welcome to The Switch.

Take a deep dive with The Switch: Your #1 source for eCommerce industry news, trends, and professional resources.

Ian Mayberry 12/19/2022 3 min read

The Complete Guide to UTM Parameters for D2C eCommerce

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM ...
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Bryan Swift 12/1/2022 10 min read

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Everything you need to know about Shopify SEO Shopify is one of the most popular ...
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Bryan Swift 11/16/2022 13 min read

Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)

Does your site need backlinks? You're in the right place. Backlinks are one of the most ...
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Bryan Swift 11/11/2022 1 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
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Tallen Hughes 11/3/2022 5 min read

How to Leverage Your Marketing Budget in Times of Inflation

To cut budgets or not to cut?  This million dollar question has D2C brands and businesses ...
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Loyalty Lion 9/6/2019 4 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
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BlueSwitch 4/12/2019 2 min read

How NOT to Advertise on Social Media for Your Ecommerce Site

There’s enough content out there about how to run a good eCommerce social advertising ...
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BlueSwitch 4/11/2019 3 min read

The Best Email Marketing Strategy for Ecommerce

A strong email marketing strategy for eCommerce is one that keeps a healthy conversation ...
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BlueSwitch 8/23/2018 3 min read

5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your ...
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BlueSwitch 8/22/2018 2 min read

Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and ...
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BlueSwitch 6/6/2018 2 min read

How to Use Social Media Promote New Products and Posts

You put a lot of time and resources into your company’s product pages and blog posts. ...
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BlueSwitch 4/25/2018 3 min read

3 Growth Hacks to Use for Your E-Commerce Business

One of the main concerns that e-commerce site owners share is figuring out how to grow by ...
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BlueSwitch 3/15/2018 2 min read

How to Leverage eCommerce Returns for a Better Shopping Experience

Drive Sales and Decrease The Number of Returned Products Products ordered online are ...
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BlueSwitch 1/10/2018 4 min read

What is Dark Social? And how your eCommerce brand can benefit from it

What is Dark Social? The term “dark social” was coined by Alexis Madrigal in ...
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BlueSwitch 1/9/2018 3 min read

What is Remarketing? And Why You Need to Know About It

What is Remarketing? Advertisers with remarketing ad campaigns anonymously track users’ ...
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BlueSwitch 12/19/2017 4 min read

Digital Marketing Trends to Watch For [updated for 2023]

In 2017, we saw automation and mobile marketing take off at record levels. And while they ...
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BlueSwitch 12/19/2017 4 min read

Tips for Boosting Post-Holiday E-Commerce Sales

Deloitte estimated that online holiday spending will outpace in-store holiday spending in ...
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BlueSwitch 11/13/2017 4 min read

Five Types of Data Analytics to Inform Your E-Commerce Marketing Strat

E-commerce store owners should be highly invested in using data analytics to inform their ...
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BlueSwitch 11/13/2017 4 min read

How to Better Understand Your Target Demographic

When you speak directly to your target market, you speak to those who are already ...
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BlueSwitch 9/11/2017 4 min read

Top WordPress Plugins for Digital Marketing - Yoast SEO, JetPack...

There are ways to ensure your digital marketing efforts are as effective as possible. One ...
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BlueSwitch 8/15/2017 2 min read

Buyer Personas: 3 Steps to Level Up Your Marketing Strategy

You’ve conducted keyword research and chosen perfect keywords that are most relevant to ...
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