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Welcome to The Switch.

Take a deep dive with The Switch: Your #1 source for eCommerce industry news, trends, and professional resources.

Ian Mayberry 12/19/2022 3 min read

The Complete Guide to UTM Parameters for D2C eCommerce

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM ...
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Bryan Swift 11/11/2022 1 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
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Tallen Hughes 11/3/2022 5 min read

How to Leverage Your Marketing Budget in Times of Inflation

To cut budgets or not to cut?  This million dollar question has D2C brands and businesses ...
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Amy Polowy 4/1/2019 7 min read

How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving ...
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BlueSwitch 2/6/2019 3 min read

3 Mobile Trends That Will Shape How You Search And Buy In 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
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BlueSwitch 4/25/2018 3 min read

3 Growth Hacks to Use for Your E-Commerce Business

One of the main concerns that e-commerce site owners share is figuring out how to grow by ...
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BlueSwitch 3/15/2018 2 min read

How to Leverage eCommerce Returns for a Better Shopping Experience

Drive Sales and Decrease The Number of Returned Products Products ordered online are ...
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BlueSwitch 1/10/2018 4 min read

What is Dark Social? And how your eCommerce brand can benefit from it

What is Dark Social? The term “dark social” was coined by Alexis Madrigal in ...
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BlueSwitch 1/9/2018 3 min read

What is Remarketing? And Why You Need to Know About It

What is Remarketing? Advertisers with remarketing ad campaigns anonymously track users’ ...
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BlueSwitch 12/19/2017 4 min read

Digital Marketing Trends to Watch For [updated for 2023]

In 2017, we saw automation and mobile marketing take off at record levels. And while they ...
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BlueSwitch 12/19/2017 4 min read

Tips for Boosting Post-Holiday E-Commerce Sales

Deloitte estimated that online holiday spending will outpace in-store holiday spending in ...
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BlueSwitch 10/27/2017 4 min read

Intelligent Shopping: AI and the Future of E-Commerce

AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and ...
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BlueSwitch 9/11/2017 4 min read

Top WordPress Plugins for Digital Marketing - Yoast SEO, JetPack...

There are ways to ensure your digital marketing efforts are as effective as possible. One ...
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BlueSwitch 7/10/2017 4 min read

Four Steps to Starting an Ecommerce Business

Starting an ecommerce business isn’t too difficult in 2017, especially with online ...
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BlueSwitch 6/5/2017 4 min read

8 Apps Every E-Commerce Business Should Be Using Right Now

If you’re an e-commerce business owner, you know that you’re required to wear a lot of ...
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BlueSwitch 6/5/2017 4 min read

Event Based Marketing: Six Steps to Follow

Regardless of the size of your business or organization, it is important to take ...
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BlueSwitch 3/30/2017 1 min read

Viral? That's So 5 Minutes Ago. Reddit is the Future

We're a digital agency in NYC and we're discussing a website that's ahead of the game! If ...
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BlueSwitch 3/15/2017 4 min read

Here's How Your Customers Really Make Purchasing Decisions

For decades, marketers have been told that customers buy products based on their emotions ...
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BlueSwitch 1/24/2017 4 min read

How to Use YouTube to Grow Your Ecommerce Business

According to Statista, almost 60 percent of Internet users in the United States had a ...
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BlueSwitch 1/9/2017 3 min read

Ecommerce Strategy: Debunking 5 Myths About Online Shopping

Over the past decade, access to mobile devices and the Internet have continued to ...
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BlueSwitch 12/28/2016 4 min read

How to Make Your Mobile Marketing Strategy Stand Out in 2023

Here are just a few reasons why having a mobile marketing strategy is essential to the ...
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