Skip to content

Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Bryan Swift1/30/20247 min read

Your GTM + GA4 Setup May Not Be Compatible with Shopify's New Checkout

Shopify's newest checkout system is more stable and secure than ever, but new ...
Start Reading
Bryan Swift1/19/20243 min read

It's Time to Upgrade to Shopify Checkout Extensibility

If you’re a Shopify Plus store Admin, chances are you’ve seen this message in the ...
Start Reading
Bryan Swift10/30/20236 min read

Your Website Isn't Failing Google's Mobile Usability Test (we promise)

If you’ve owned or managed a website over the past few years, then chances are, at some ...
Start Reading
Elliot Chalme8/9/20238 min read

Is Your Brand Ready for B2C?: The Top 10 Challenges for Manufacturers

The transition to a business-to-consumer (B2C) model is reshaping the manufacturing ...
Start Reading
Bryan Swift6/27/202311 min read

How to Run A Backlinks Outreach Campaign (with Free Email Templates)

What is a Backlinks Outreach Campaign? Link Building Outreach campaigns are an ethical ...
Start Reading
Angela Myrtetus6/22/20233 min read

AI Empowers Ecommerce Store Owners

How AI Boosts Productivity for Marketing Managers Marketing in the ecommerce space is a ...
Start Reading
Carolyn Kassin6/21/20234 min read

VR Tech in Ecommerce: Embracing the Virtual Revolution

Imagine stepping into a world where the boundaries of physical limitations blur and ...
Start Reading
Bryan Swift6/16/20235 min read

Blog Posts: Does Google Even Pay Attention to Them Anymore?

Does Google even pay attention to blogs these days? Blogs have been around since the ...
Start Reading
Angela Myrtetus6/7/20233 min read

70% of All eCommerce Carts Are Abandoned - Find Out Why

The Truth About Shopping Cart Abandonment Here’s a statistic that should make even the ...
Start Reading
Angela Myrtetus5/25/20233 min read

Is an Omnichannel Marketing Strategy Right for Your eCommerce Brand?

Building an Omnichannel Marketing Experience In today's digital age, customers expect a ...
Start Reading
Angela Myrtetus5/24/20233 min read

Say Goodbye to Google Ads Similar Audiences: What You Need to Know

It's time to say goodbye to Similar Audiences. Google is sunsetting Similar Audience ...
Start Reading
Angela Myrtetus5/8/20235 min read

Why BlueSwitch Makes A Commitment to Host In-Person Events

This Week At BlueSwitch Last week, BlueSwitch brought the entire company together in NYC ...
Start Reading
Angela Myrtetus5/2/20233 min read

How to Add Better Personalization for B2C Email Marketing

Personalized email marketing solutions for modern eCommerce brands Over the past 10 years ...
Start Reading
Ian Mayberry12/19/20223 min read

The Complete Guide to UTM Parameters for D2C eCommerce

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM ...
Start Reading
Bryan Swift11/11/20221 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
Start Reading
Tallen Hughes11/3/20225 min read

How to Leverage Your Marketing Budget in Times of Inflation

To cut budgets or not to cut? This million dollar question has D2C brands and businesses ...
Start Reading
Amy Polowy4/1/20197 min read

How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving ...
Start Reading
BlueSwitch2/6/20193 min read

3 Mobile Trends That Will Shape How You Search And Buy In 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
Start Reading
BlueSwitch4/25/20183 min read

3 Growth Hacks to Use for Your E-Commerce Business

One of the main concerns that e-commerce site owners share is figuring out how to grow by ...
Start Reading
BlueSwitch3/15/20182 min read

How to Leverage eCommerce Returns for a Better Shopping Experience

Drive Sales and Decrease The Number of Returned Products Products ordered online are ...
Start Reading
BlueSwitch1/10/20184 min read

What is Dark Social? And how your eCommerce brand can benefit from it

What is Dark Social? The term “dark social” was coined by Alexis Madrigal in an article ...
Start Reading