Not too long ago, I was knee-deep in the B2B industry. I spent the better part of the last 15 years immersed in B2B content. Over the last few years, I’ve been working in B2C and I am amazed at how many eCommerce websites aren’t publishing fresh content on a consistent basis.
If you’re going to “do” SEO, it’s not enough to optimize your product pages with keyword-rich descriptions. And it’s not enough to just optimize your site pages that live in your main navigation. Take a page from the B2B world and educate your visitors on your products, build trust and help them make the decision to buy. Your job as a marketer is to help your potential customers evaluate, decide, buy and love your products.
Why is SEO So Important for eCommerce?
Search engine optimization (SEO) is critical for any eCommerce website that wants to drive organic traffic and increase its online visibility. SEO-rich content is one of the essential components of a successful SEO strategy, and it can significantly impact the performance of an eCommerce website. In this blog post, we will discuss how SEO-rich content helps the performance of eCommerce websites.
1. Good Content will increase search engine rankings
One of the primary benefits of SEO-rich content is improved search engine rankings. By creating content that is optimized for specific keywords and phrases, eCommerce websites can rank higher in search engine results pages (SERPs). When a website appears at the top of the SERPs, it is more likely to be visited by potential customers, which can lead to increased traffic, sales, and revenue.
2. Useful, helpful content results in higher click-through rates
SEO-rich content can also increase the click-through rates (CTRs) of eCommerce websites. When content is optimized for specific keywords and phrases, it is more likely to appear in search results for those queries. This means that users who are searching for products or services related to those keywords are more likely to click through to the eCommerce website. Higher CTRs can lead to more traffic, which can ultimately lead to more sales.
3. Well-written and thoughtful written copy increases engagement
SEO-rich content can also increase engagement on eCommerce websites. When content is optimized for specific keywords and phrases, it is more likely to be relevant and useful to users. This means that users are more likely to spend time on the website, engage with the content, and explore the products and services offered. Increased engagement can lead to higher conversion rates and repeat business.
4. SEO content is a great way to increase brand awareness
SEO-rich content can also increase brand awareness for eCommerce websites. By appearing at the top of the SERPs for specific keywords and phrases, eCommerce websites can increase their visibility to potential customers. Even if users do not click through to the website, they may still see the website's name and brand in the search results, which can increase brand recognition and awareness.
5. Content that helps readers is the best way to improve user experience
SEO-rich content can also improve the user experience on eCommerce websites. When content is optimized for specific keywords and phrases, it is more likely to be relevant and useful to users. This means that users are more likely to find what they are looking for on the website and have a positive experience. Better user experiences can lead to higher customer satisfaction, which can lead to more repeat business and positive word-of-mouth.
SEO-rich content is critical for the success of eCommerce websites. It can help improve search engine rankings, increase click-through rates, increase engagement, increase brand awareness, and provide a better user experience. By investing in SEO-rich content, eCommerce websites can increase their online visibility, drive more traffic, and ultimately increase sales and revenue.