Optimizing Your eCommerce UX for Maximum Impact
Shopping online is an experience that should be enjoyable, convenient, and stress-free. If your customers don’t have a great experience while shopping on your eCommerce platform, they won’t come back. If they have a terrible experience, they might tell their whole social feed about it. That’s why it’s so important to make sure that you create a great user experience (UX) for your customers. Here are some tips on how to improve User Experience in your eCommerce storefront.
Use an intuitive design
In eCommerce web design, they say that if you have to explain to people how to use your website, then you're doing it wrong. Intuitive website designs are designs that users innately understand how to use without prior training or experience. Making sure your design is intuitive is key to making the customer journey smooth and easy.
Make sure all the elements of your website are easy to understand and navigate without having to think too hard about it. Make sure all the links and buttons are labeled clearly, with obvious indications as to where they will take you. Also make sure that all of your fonts, colors, images, and other design elements blend together harmoniously so as not to distract from the main focus of the UX: shopping.
Include helpful features
Helpful features such as product reviews or size charts can go a long way in helping shoppers make informed decisions about their purchases. Including helpful features also makes shopping more efficient because customers don't have to spend time researching products or guessing what size might fit them best - they can find this information right away on your site! Having these features also shows that you care about providing exceptional customer service which will make them want to return again and again.
The Shopify Apps ecosystem is chock full of 3rd party solutions that allow you to add special features like on-site order tracking, embedded reviews, virtual try-ons, item and branch locators, and more. You can also have special features custom built by an experienced web development company.
Optimize for mobile devices
Nowadays more people are using mobile devices than ever before, so it's essential to optimize your eCommerce store for these devices if you want maximum reach. Ensure that all the features found on desktop version are available on mobile devices too - no one likes a website where some of the content doesn't show up correctly or isn't accessible at all because of device compatibility issues!
Additionally, make sure pages load quickly and accurately on any device used by customers - this will help keep them engaged and coming back for more. Pageload speeds and performance have a direct impact on organic rankings and PPC campaigns. Google doesn't want to refer users to a slow website, so if you want better organic visibility and a better user experience, make sure your site runs smooth and fast.
Great UX gives you maximum reach, maximum impact
Creating a great UX for your eCommerce store is essential if you want customers to have an enjoyable shopping experience and come back again in the future. Making sure your design is intuitive, including helpful features like product reviews or size charts, and optimizing for mobile devices will ensure maximum reach and impact for those who visit your store. With these tips in mind, you'll have happy customers who keep coming back time after time!
Need professional help with improving UX in your Shopify Plus storefront? BlueSwitch has you covered. Check out our Shopify Plus Customizations page, or click the button to schedule a discovery call today.