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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Elliot Chalme8/9/20238 min read

Breaking Barriers: Overcoming Challenges in B2C Adoption for Manufacturers

The transition to a business-to-consumer (B2C) model is reshaping the manufacturing ...
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Angela Myrtetus6/22/20233 min read

AI Empowers Ecommerce Store Owners

How AI Boosts Productivity for Marketing Managers Marketing in the ecommerce space is a ...
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Angela Myrtetus6/7/20233 min read

70% of All eCommerce Carts Are Abandoned - Find Out Why

The Truth About Shopping Cart Abandonment Here’s a statistic that should make even the ...
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Angela Myrtetus6/5/20233 min read

eCommerce UX: 3 Ways to Create a Great User Experience

Optimizing Your eCommerce UX for Maximum Impact Shopping online is an experience that ...
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Elliott Roth6/1/20236 min read

6 Risk Factors You Can Avoid by Upgrading to Shopify Themes 2.0

Most eCommerce managers know Shopify as a great platform for managing an online store. ...
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Ian Mayberry12/19/20223 min read

The Complete Guide to UTM Parameters for D2C eCommerce

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM ...
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Bryan Swift12/1/202210 min read

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Everything you need to know about Shopify SEO Shopify is one of the most popular ...
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Bryan Swift4/28/20226 min read

Shopify Zero Quantity: The Right Way to Hide Out of Stock Products

How to handle zero quantity products in your Shopify or Shopify Plus store—without making ...
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Don Pingaro1/6/20226 min read

Every eCommerce Leader Knows This One Thing…

The brands you loved growing up practiced marketing as a collection of siloed advertising ...
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BlueSwitch8/4/20213 min read

eCommerce Fraud: the Top 5 Ways to Spot Suspicious Orders

Transaction fraud is a reality that every eCommerce company faces. In fact, Juniper ...
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Loyalty Lion9/6/20194 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
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ShipStation7/18/20194 min read

Christmas in July | Holiday Marketing and Shipping

Christmas in July may be a cash grab for businesses wanting to drive up sales during the ...
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Rally Stanoeva4/23/20195 min read

From Organized Crime to Data Loss: How Do You Secure Your Business?

One of the less-fun things you have to think about when you’re a founder is business ...
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BlueSwitch4/12/20192 min read

How NOT to Advertise on Social Media for Your Ecommerce Site

There’s enough content out there about how to run a good eCommerce social advertising ...
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BlueSwitch4/11/20193 min read

The Best Email Marketing Strategy for Ecommerce

A strong email marketing strategy for eCommerce is one that keeps a healthy conversation ...
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Jake Fabbri3/20/20199 min read

Maximizing Email Campaigns: 4 Tips to Increase Sales and Revenue

Your next email campaign will be more successful when you address your customers’ buying ...
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Claire Sanford3/5/20194 min read

eCommerce Mobile Shipping Apps Increase Conversions and Revenue

If you’re in ecommerce, you’ve likely heard the phrase “mobile first.” People are ...
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BlueSwitch2/28/20192 min read

Brand Authenticity and Values in Ecommerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
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BlueSwitch2/6/20193 min read

3 Mobile Trends That Will Shape How You Search And Buy In 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
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BlueSwitch8/23/20183 min read

5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your ...
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BlueSwitch8/22/20182 min read

Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and ...
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