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Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Bryan Swift1/30/20247 min read

Your GTM + GA4 Setup May Not Be Compatible with Shopify's New Checkout

Shopify's newest checkout system is more stable and secure than ever, but new ...
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Bryan Swift10/30/20236 min read

Your Website Isn't Failing Google's Mobile Usability Test (we promise)

If you’ve owned or managed a website over the past few years, then chances are, at some ...
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Carolyn Kassin6/21/20234 min read

VR Tech in Ecommerce: Embracing the Virtual Revolution

Imagine stepping into a world where the boundaries of physical limitations blur and ...
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Bryan Swift6/16/20235 min read

Blog Posts: Does Google Even Pay Attention to Them Anymore?

Does Google even pay attention to blogs these days? Blogs have been around since the ...
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Bryan Swift3/30/20237 min read

10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips

2023 has been a crazy year for Google and SEO, and it's only April 😂 Get caught up on ...
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Bryan Swift12/1/202210 min read

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Everything you need to know about Shopify SEO Shopify is one of the most popular ...
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Bryan Swift11/16/202214 min read

Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)

Does your site need backlinks? You're in the right place. Backlinks are one of the most ...
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Bryan Swift11/11/20221 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
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BlueSwitch2/28/20192 min read

Brand Authenticity and Values in Ecommerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
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BlueSwitch2/6/20193 min read

3 Mobile Trends That Will Shape How You Search And Buy In 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
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BlueSwitch8/23/20183 min read

5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your ...
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BlueSwitch8/22/20182 min read

Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and ...
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BlueSwitch6/15/20183 min read

Understanding How Your Product Descriptions Impact Online Sales

If your company operates an e-commerce store, your customers base most of their buying ...
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BlueSwitch12/19/20175 min read

Digital Marketing Trends to Watch For [updated for 2023]

In the past year, automation and mobile marketing have soared to new heights. And ...
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BlueSwitch12/19/20174 min read

Tips for Boosting Post-Holiday E-Commerce Sales

Deloitte estimated that online holiday spending will outpace in-store holiday spending in ...
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BlueSwitch11/13/20174 min read

Five Types of Data Analytics to Inform Your E-Commerce Marketing Strat

E-commerce store owners should be highly invested in using data analytics to inform their ...
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BlueSwitch11/13/20174 min read

How to Better Understand Your Target Demographic

When you speak directly to your target market, you speak to those who are already ...
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BlueSwitch10/27/20174 min read

Intelligent Shopping: AI and the Future of E-Commerce

AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and ...
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BlueSwitch8/2/20174 min read

What You Should Be Doing for Your E-Commerce Business

Planning, executing, and continually adapting a digital marketing strategy is essential ...
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BlueSwitch6/14/20174 min read

SEO Tools You Should Be Using for Your Ecommerce Business

Selling products online in 2017 is challenging and competitive for everyone. For your ...
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BlueSwitch4/19/20174 min read

5 Ways to Stay Competitive in the World of eCommerce Business

According to Forrester Research, online sales in the United States are expected to reach ...
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