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Welcome to The Switch.

Take a deep dive with The Switch: Your #1 source for eCommerce industry news, trends, and professional resources.

Bryan Swift 3/30/2023 7 min read

10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips

2023 has been a crazy year for Google, which means it's been a crazy year for SEOs. ...
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Bryan Swift 12/1/2022 10 min read

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Everything you need to know about Shopify SEO Shopify is one of the most popular ...
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Bryan Swift 11/16/2022 13 min read

Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)

Does your site need backlinks? You're in the right place. Backlinks are one of the most ...
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Bryan Swift 11/11/2022 1 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
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BlueSwitch 2/28/2019 2 min read

Brand Authenticity and Values in Ecommerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
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BlueSwitch 2/6/2019 3 min read

3 Mobile Trends That Will Shape How You Search And Buy In 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
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BlueSwitch 8/23/2018 3 min read

5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your ...
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BlueSwitch 8/22/2018 2 min read

Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and ...
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BlueSwitch 6/15/2018 3 min read

Understanding How Your Product Descriptions Impact Online Sales

If your company operates an e-commerce store, your customers base most of their buying ...
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BlueSwitch 12/19/2017 4 min read

Digital Marketing Trends to Watch For [updated for 2023]

In 2017, we saw automation and mobile marketing take off at record levels. And while they ...
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BlueSwitch 12/19/2017 4 min read

Tips for Boosting Post-Holiday E-Commerce Sales

Deloitte estimated that online holiday spending will outpace in-store holiday spending in ...
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BlueSwitch 11/13/2017 4 min read

Five Types of Data Analytics to Inform Your E-Commerce Marketing Strat

E-commerce store owners should be highly invested in using data analytics to inform their ...
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BlueSwitch 11/13/2017 4 min read

How to Better Understand Your Target Demographic

When you speak directly to your target market, you speak to those who are already ...
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BlueSwitch 10/27/2017 4 min read

Intelligent Shopping: AI and the Future of E-Commerce

AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and ...
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BlueSwitch 8/2/2017 4 min read

What You Should Be Doing for Your E-Commerce Business

Planning, executing, and continually adapting a digital marketing strategy is essential ...
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BlueSwitch 6/14/2017 4 min read

SEO Tools You Should Be Using for Your Ecommerce Business

Selling products online in 2017 is challenging and competitive for everyone. For your ...
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BlueSwitch 4/19/2017 4 min read

5 Ways to Stay Competitive in the World of eCommerce Business

According to Forrester Research, online sales in the United States are expected to reach ...
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BlueSwitch 3/15/2017 4 min read

Here's How Your Customers Really Make Purchasing Decisions

For decades, marketers have been told that customers buy products based on their emotions ...
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BlueSwitch 1/24/2017 4 min read

How to Use YouTube to Grow Your Ecommerce Business

According to Statista, almost 60 percent of Internet users in the United States had a ...
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BlueSwitch 3/1/2016 1 min read

Backlinks: Rank Higher in Google Search

Who needs links?  Answer: Every website. At least the ones that want to rank highly in ...
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