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Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Angela Myrtetus6/7/20233 min read

70% of All eCommerce Carts Are Abandoned - Find Out Why

The Truth About Shopping Cart Abandonment Here’s a statistic that should make even the ...
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Angela Myrtetus6/5/20233 min read

eCommerce UX: 3 Ways to Create a Great User Experience

Optimizing Your eCommerce UX for Maximum Impact  Shopping online is an experience that ...
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Angela Myrtetus5/25/20233 min read

Is an Omnichannel Marketing Strategy Right for Your eCommerce Brand?

Building an Omnichannel Marketing Experience In today's digital age, customers expect a ...
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Steve Chladnicek5/24/20233 min read

Say Goodbye to Google Ads Similar Audiences: What You Need to Know

It's time to say goodbye to Similar Audiences. Google is sunsetting Similar Audience ...
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Angela Myrtetus5/15/20233 min read

Five Reasons Why Your eCommerce Website Needs More Content

Not too long ago, I was knee-deep in the B2B industry. I spent the better part of the ...
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Angela Myrtetus5/8/20235 min read

Why BlueSwitch Makes A Commitment to Host In-Person Events

This Week At BlueSwitch Last week, BlueSwitch brought the entire company together in NYC ...
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Angela Myrtetus5/2/20233 min read

How to Add Better Personalization for B2C Email Marketing

Personalized email marketing solutions for modern eCommerce brands Over the past 10 years ...
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Bryan Swift3/30/20237 min read

10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips

2023 has been a crazy year for Google and SEO, and it's only April 😂 Get caught up on ...
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Ian Mayberry12/19/20223 min read

The Complete Guide to UTM Parameters for D2C eCommerce

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM ...
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Bryan Swift12/1/202210 min read

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Everything you need to know about Shopify SEO Shopify is one of the most popular ...
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Bryan Swift11/16/202214 min read

Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)

Does your site need backlinks? You're in the right place. Backlinks are one of the most ...
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Bryan Swift11/11/20221 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
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Tallen Hughes11/3/20225 min read

How to Leverage Your Marketing Budget in Times of Inflation

To cut budgets or not to cut?  This million dollar question has D2C brands and businesses ...
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BlueSwitch1/28/20201 min read

Get to the Top of Instagram

Breaking News: YOUR ENGAGEMENT IS ABOUT TO DROP!! Ever wonder how brands and influencers ...
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BlueSwitch11/5/20194 min read

Your Brand Needs One Voice

Imagine your brand voice was an actual person. Would it sound like Samuel L Jackson or ...
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Loyalty Lion9/6/20194 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
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BlueSwitch4/12/20192 min read

How NOT to Advertise on Social Media for Your Ecommerce Site

There’s enough content out there about how to run a good eCommerce social advertising ...
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BlueSwitch4/11/20193 min read

The Best Email Marketing Strategy for Ecommerce

A strong email marketing strategy for eCommerce is one that keeps a healthy conversation ...
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Amy Polowy4/1/20197 min read

How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving ...
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Jake Fabbri3/20/20199 min read

Maximizing Email Campaigns: 4 Tips to Increase Sales and Revenue

Your next email campaign will be more successful when you address your customers’ buying ...
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BlueSwitch2/28/20192 min read

Brand Authenticity and Values in Ecommerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
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