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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Elliot Chalme8/9/20238 min read

Is Your Brand Ready for B2C?: The Top 10 Challenges for Manufacturers

The transition to a business-to-consumer (B2C) model is reshaping the manufacturing ...
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Bryan Swift6/27/202311 min read

How to Run A Backlinks Outreach Campaign (with Free Email Templates)

What is a Backlinks Outreach Campaign? Link Building Outreach campaigns are an ethical ...
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Tallen Hughes6/19/20233 min read

7 Best Practices to Improve Email Deliverability

In today's digital age, email marketing continues to be a powerful tool for businesses to ...
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Angela Myrtetus6/5/20233 min read

eCommerce UX: 3 Ways to Create a Great User Experience

Optimizing Your eCommerce UX for Maximum Impact Shopping online is an experience that ...
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Steve Chladnicek5/24/20233 min read

Say Goodbye to Google Ads Similar Audiences: What You Need to Know

It's time to say goodbye to Similar Audiences. Google is sunsetting Similar Audience ...
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Angela Myrtetus5/2/20233 min read

How to Add Better Personalization for B2C Email Marketing

Personalized email marketing solutions for modern eCommerce brands Over the past 10 years ...
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Ian Mayberry12/19/20223 min read

The Complete Guide to UTM Parameters for D2C eCommerce

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM ...
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Bryan Swift12/1/202210 min read

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Everything you need to know about Shopify SEO Shopify is one of the most popular ...
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Bryan Swift11/16/202214 min read

Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)

Does your site need backlinks? You're in the right place. Backlinks are one of the most ...
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Bryan Swift11/11/20221 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
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Tallen Hughes11/3/20225 min read

How to Leverage Your Marketing Budget in Times of Inflation

To cut budgets or not to cut? This million dollar question has D2C brands and businesses ...
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Loyalty Lion9/6/20194 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
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Amy Polowy4/1/20197 min read

How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving ...
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Jake Fabbri3/20/20199 min read

Maximizing Email Campaigns: 4 Tips to Increase Sales and Revenue

Your next email campaign will be more successful when you address your customers’ buying ...
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BlueSwitch6/6/20182 min read

How to Use Social Media Promote New Products and Posts

You put a lot of time and resources into your company’s product pages and blog posts. ...
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BlueSwitch5/22/20182 min read

Streamlining Your E-Commerce Site's Checkout Experience

If you successfully draw in customers to your e-commerce site to where they’re interested ...
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BlueSwitch4/25/20183 min read

3 Growth Hacks to Use for Your E-Commerce Business

One of the main concerns that e-commerce site owners share is figuring out how to grow by ...
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BlueSwitch3/15/20182 min read

How to Leverage eCommerce Returns for a Better Shopping Experience

Drive Sales and Decrease The Number of Returned Products Products ordered online are ...
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BlueSwitch7/10/20174 min read

Four Steps to Starting an Ecommerce Business

Starting an ecommerce business isn’t too difficult in 2017, especially with online ...
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BlueSwitch6/5/20173 min read

5 Things You Need to Do After an E-Commerce Customer Converts

Generally, business owners focus more on achieving high conversion rates than they do on ...
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BlueSwitch3/13/20174 min read

8 Shopify Tips to Sell More Products in Your eCommerce Storefront

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% ...
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