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Welcome to The Switch.

Take a deep dive with The Switch: Your #1 source for eCommerce industry news, trends, and professional resources.

Ian Mayberry 12/19/2022 3 min read

The Complete Guide to UTM Parameters for D2C eCommerce

If you're an eCommerce site owner or marketing professional, you've probably heard of UTM ...
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Bryan Swift 12/1/2022 10 min read

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Everything you need to know about Shopify SEO Shopify is one of the most popular ...
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Bryan Swift 11/16/2022 13 min read

Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)

Does your site need backlinks? You're in the right place. Backlinks are one of the most ...
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Bryan Swift 11/11/2022 1 min read

How to Create a Google Account with Any Email Address

Turn any email address into a Google account Over the last 20 years or so, Google has ...
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Tallen Hughes 11/3/2022 5 min read

How to Leverage Your Marketing Budget in Times of Inflation

To cut budgets or not to cut?  This million dollar question has D2C brands and businesses ...
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Loyalty Lion 9/6/2019 4 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
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Amy Polowy 4/1/2019 7 min read

How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving ...
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Jake Fabbri 3/20/2019 9 min read

Maximizing Email Campaigns: 4 Tips to Increase Sales and Revenue

Your next email campaign will be more successful when you address your customers’ buying ...
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BlueSwitch 6/6/2018 2 min read

How to Use Social Media Promote New Products and Posts

You put a lot of time and resources into your company’s product pages and blog posts. ...
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BlueSwitch 5/22/2018 2 min read

Streamlining Your E-Commerce Site's Checkout Experience

If you successfully draw in customers to your e-commerce site to where they’re interested ...
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BlueSwitch 4/25/2018 3 min read

3 Growth Hacks to Use for Your E-Commerce Business

One of the main concerns that e-commerce site owners share is figuring out how to grow by ...
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BlueSwitch 3/15/2018 2 min read

How to Leverage eCommerce Returns for a Better Shopping Experience

Drive Sales and Decrease The Number of Returned Products Products ordered online are ...
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BlueSwitch 7/10/2017 4 min read

Four Steps to Starting an Ecommerce Business

Starting an ecommerce business isn’t too difficult in 2017, especially with online ...
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BlueSwitch 6/5/2017 3 min read

5 Things You Need to Do After an E-Commerce Customer Converts

Generally, business owners focus more on achieving high conversion rates than they do on ...
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BlueSwitch 3/13/2017 4 min read

8 Shopify Tips to Sell More Products in Your eCommerce Storefront

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% ...
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BlueSwitch 1/24/2017 4 min read

How to Use YouTube to Grow Your Ecommerce Business

According to Statista, almost 60 percent of Internet users in the United States had a ...
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BlueSwitch 12/28/2016 4 min read

How to Make Your Mobile Marketing Strategy Stand Out in 2023

Here are just a few reasons why having a mobile marketing strategy is essential to the ...
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BlueSwitch 6/6/2016 3 min read

Become A Data Analytics Pro with These 3 Tips

3 Tricks To Make You An Analytics Pro Understanding your visitors is probably the most ...
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BlueSwitch 10/15/2015 1 min read

15 Amazon Hacks and Perks You Never Knew Existed

We're BlueSwitch, an ecommerce marketing company. We're showing you our favorite Amazon ...
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