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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Bryan Swift1/19/20243 min read

It's Time to Upgrade to Shopify Checkout Extensibility

If you’re a Shopify Plus store Admin, chances are you’ve seen this message in the ...
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Angela Myrtetus6/5/20233 min read

eCommerce UX: 3 Ways to Create a Great User Experience

Optimizing Your eCommerce UX for Maximum Impact Shopping online is an experience that ...
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Elliott Roth6/1/20236 min read

6 Risk Factors You Can Avoid by Upgrading to Shopify Themes 2.0

Most eCommerce managers know Shopify as a great platform for managing an online store. ...
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Bryan Swift3/30/20237 min read

10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips

2023 has been a crazy year for Google and SEO, and it's only April 😂 Get caught up on ...
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Bryan Swift12/1/202210 min read

Shopify SEO: Pro Tips for Optimizing Your Shopify Website

Everything you need to know about Shopify SEO Shopify is one of the most popular ...
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Bryan Swift11/16/202214 min read

Link Building 101: How to Get Backlinks to Your Website (the RIGHT way)

Does your site need backlinks? You're in the right place. Backlinks are one of the most ...
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Bryan Swift4/28/20226 min read

Shopify Zero Quantity: The Right Way to Hide Out of Stock Products

How to handle zero quantity products in your Shopify or Shopify Plus store—without making ...
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Faith Molinary3/8/20228 min read

Replatforming Checklist: How to move your eCommerce business to Shopify

The E-commerce world continues growing rapidly. Modern shoppers love options, but what ...
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Susan Wu11/9/20216 min read

5 UX Design Best Practices for Shopify

So, you just built your first eCommerce website on Shopify Plus. Or maybe you’ve had a ...
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BlueSwitch9/1/20215 min read

5 Things You Should Look For When Choosing a Shopify Plus Agency

If you currently find yourself in the market for a Shopify Plus Agency, we can go ahead ...
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BlueSwitch5/20/20191 min read

Optimizing Conversions with Shopify Plus & BlueSwitch

Sales is always the main goal of any e-commerce site. Industry specialists shared their ...
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BlueSwitch5/3/20193 min read

Hiring a Shopify Developer For Front-End Development

Shopify is one of the largest online platforms for e-commerce. At last count there were ...
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BlueSwitch2/28/20192 min read

Brand Authenticity and Values in Ecommerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
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BlueSwitch2/6/20193 min read

3 Mobile Trends That Will Shape How You Search And Buy In 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
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BlueSwitch8/22/20182 min read

Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and ...
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BlueSwitch6/15/20183 min read

Understanding How Your Product Descriptions Impact Online Sales

If your company operates an e-commerce store, your customers base most of their buying ...
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BlueSwitch5/22/20182 min read

Streamlining Your E-Commerce Site's Checkout Experience

If you successfully draw in customers to your e-commerce site to where they’re interested ...
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BlueSwitch4/25/20183 min read

3 Growth Hacks to Use for Your E-Commerce Business

One of the main concerns that e-commerce site owners share is figuring out how to grow by ...
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BlueSwitch3/14/20184 min read

How to Leverage Machine Learning for Your E-Commerce Business

By 2020, customers will manage 85 percent of their relationship with the enterprise ...
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BlueSwitch12/19/20174 min read

Tips for Boosting Post-Holiday E-Commerce Sales

Deloitte estimated that online holiday spending will outpace in-store holiday spending in ...
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BlueSwitch7/10/20174 min read

Four Steps to Starting an Ecommerce Business

Starting an ecommerce business isn’t too difficult in 2017, especially with online ...
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