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BlueSwitch 2/28/2019 2 min read

Brand Authenticity and Values in Ecommerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
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BlueSwitch 8/22/2018 2 min read

Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and ...
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BlueSwitch 6/15/2018 3 min read

Understanding How Your Product Descriptions Impact Online Sales

If your company operates an e-commerce store, your customers base most of their buying ...
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BlueSwitch 5/22/2018 2 min read

Streamlining Your E-Commerce Site's Checkout Experience

If you successfully draw in customers to your e-commerce site to where they’re interested ...
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BlueSwitch 9/11/2017 4 min read

Top WordPress Plugins for Digital Marketing - Yoast SEO, JetPack...

There are ways to ensure your digital marketing efforts are as effective as possible. One ...
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BlueSwitch 4/19/2017 4 min read

5 Ways to Stay Competitive in the World of eCommerce Business

According to Forrester Research, online sales in the United States are expected to reach ...
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BlueSwitch 1/9/2017 3 min read

Ecommerce Strategy: Debunking 5 Myths About Online Shopping

Over the past decade, access to mobile devices and the Internet have continued to ...
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BlueSwitch 11/25/2016 4 min read

How to Choose the Best WordPress Theme for Your Business

When you create or update your website in WordPress, your first decision is to choose a ...
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