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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Angela Myrtetus5/24/20233 min read

Say Goodbye to Google Ads Similar Audiences: What You Need to Know

It's time to say goodbye to Similar Audiences. Google is sunsetting Similar Audience ...
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Tallen Hughes11/3/20225 min read

How to Leverage Your Marketing Budget in Times of Inflation

To cut budgets or not to cut? This million dollar question has D2C brands and businesses ...
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BlueSwitch4/12/20192 min read

How NOT to Advertise on Social Media for Your Ecommerce Site

There’s enough content out there about how to run a good eCommerce social advertising ...
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BlueSwitch6/15/20183 min read

Understanding How Your Product Descriptions Impact Online Sales

If your company operates an e-commerce store, your customers base most of their buying ...
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BlueSwitch6/6/20182 min read

How to Use Social Media Promote New Products and Posts

You put a lot of time and resources into your company’s product pages and blog posts. ...
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BlueSwitch1/10/20184 min read

What is Dark Social? And how your eCommerce brand can benefit from it

What is Dark Social? The term “dark social” was coined by Alexis Madrigal in an article ...
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BlueSwitch12/19/20175 min read

Digital Marketing Trends to Watch For [updated for 2023]

In the past year, automation and mobile marketing have soared to new heights. And ...
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BlueSwitch11/13/20174 min read

How to Better Understand Your Target Demographic

When you speak directly to your target market, you speak to those who are already ...
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BlueSwitch3/30/20171 min read

Viral? That's So 5 Minutes Ago. Reddit is the Future

We're a digital agency in NYC and we're discussing a website that's ahead of the game! If ...
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BlueSwitch3/15/20174 min read

Here's How Your Customers Really Make Purchasing Decisions

For decades, marketers have been told that customers buy products based on their emotions ...
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BlueSwitch2/10/20174 min read

The Evolution of Marketing: What Happened, and What's Next

Can you believe it has only been ten years since the first iPhone went on the market in ...
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BlueSwitch10/26/20163 min read

What is Social Shopping? How Social Commerce is Disrupting eCommerce

What is Social Commerce? What is social commerce? Social commerce is an online shopping ...
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