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Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Bryan Swift1/30/20247 min read

Your GTM + GA4 Setup May Not Be Compatible with Shopify's New Checkout

Shopify's newest checkout system is more stable and secure than ever, but new ...
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Elliot Chalme8/9/20238 min read

Is Your Brand Ready for B2C?: The Top 10 Challenges for Manufacturers

The transition to a business-to-consumer (B2C) model is reshaping the manufacturing ...
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Angela Myrtetus6/22/20233 min read

AI Empowers Ecommerce Store Owners

How AI Boosts Productivity for Marketing Managers Marketing in the ecommerce space is a ...
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Carolyn Kassin6/21/20234 min read

VR Tech in Ecommerce: Embracing the Virtual Revolution

Imagine stepping into a world where the boundaries of physical limitations blur and ...
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Bryan Swift6/16/20235 min read

Blog Posts: Does Google Even Pay Attention to Them Anymore?

Does Google even pay attention to blogs these days? Blogs have been around since the ...
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Angela Myrtetus6/7/20233 min read

70% of All eCommerce Carts Are Abandoned - Find Out Why

The Truth About Shopping Cart Abandonment Here’s a statistic that should make even the ...
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Angela Myrtetus6/5/20233 min read

eCommerce UX: 3 Ways to Create a Great User Experience

Optimizing Your eCommerce UX for Maximum Impact Shopping online is an experience that ...
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Elliott Roth6/1/20236 min read

6 Risk Factors You Can Avoid by Upgrading to Shopify Themes 2.0

Most eCommerce managers know Shopify as a great platform for managing an online store. ...
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Angela Myrtetus5/25/20233 min read

Is an Omnichannel Marketing Strategy Right for Your eCommerce Brand?

Building an Omnichannel Marketing Experience In today's digital age, customers expect a ...
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Angela Myrtetus5/8/20235 min read

Why BlueSwitch Makes A Commitment to Host In-Person Events

This Week At BlueSwitch Last week, BlueSwitch brought the entire company together in NYC ...
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Angela Myrtetus5/2/20233 min read

How to Add Better Personalization for B2C Email Marketing

Personalized email marketing solutions for modern eCommerce brands Over the past 10 years ...
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Bryan Swift3/30/20237 min read

10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips

2023 has been a crazy year for Google and SEO, and it's only April 😂 Get caught up on ...
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BlueSwitch4/12/20192 min read

How NOT to Advertise on Social Media for Your Ecommerce Site

There’s enough content out there about how to run a good eCommerce social advertising ...
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Amy Polowy4/1/20197 min read

How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving ...
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BlueSwitch2/28/20192 min read

Brand Authenticity and Values in Ecommerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
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BlueSwitch2/6/20193 min read

3 Mobile Trends That Will Shape How You Search And Buy In 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
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BlueSwitch8/23/20183 min read

5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your ...
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BlueSwitch3/14/20184 min read

How to Leverage Machine Learning for Your E-Commerce Business

By 2020, customers will manage 85 percent of their relationship with the enterprise ...
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BlueSwitch1/10/20184 min read

What is Dark Social? And how your eCommerce brand can benefit from it

What is Dark Social? The term “dark social” was coined by Alexis Madrigal in an article ...
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BlueSwitch1/9/20183 min read

What is Remarketing? And Why You Need to Know About It

What is Remarketing? Advertisers with remarketing ad campaigns anonymously track users’ ...
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BlueSwitch12/19/20175 min read

Digital Marketing Trends to Watch For [updated for 2023]

In the past year, automation and mobile marketing have soared to new heights. And ...
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