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Your GTM + GA4 Setup May Not Be Compatible with Shopify's New Checkout
Shopify's newest checkout system is more stable and secure than ever, but new ...
Is Your Brand Ready for B2C?: The Top 10 Challenges for Manufacturers
The transition to a business-to-consumer (B2C) model is reshaping the manufacturing ...
AI Empowers Ecommerce Store Owners
How AI Boosts Productivity for Marketing Managers Marketing in the ecommerce space is a ...
VR Tech in Ecommerce: Embracing the Virtual Revolution
Imagine stepping into a world where the boundaries of physical limitations blur and ...
Blog Posts: Does Google Even Pay Attention to Them Anymore?
Does Google even pay attention to blogs these days? Blogs have been around since the ...
70% of All eCommerce Carts Are Abandoned - Find Out Why
The Truth About Shopping Cart Abandonment Here’s a statistic that should make even the ...
eCommerce UX: 3 Ways to Create a Great User Experience
Optimizing Your eCommerce UX for Maximum Impact Shopping online is an experience that ...
6 Risk Factors You Can Avoid by Upgrading to Shopify Themes 2.0
Most eCommerce managers know Shopify as a great platform for managing an online store. ...
Is an Omnichannel Marketing Strategy Right for Your eCommerce Brand?
Building an Omnichannel Marketing Experience In today's digital age, customers expect a ...
Why BlueSwitch Makes A Commitment to Host In-Person Events
This Week At BlueSwitch Last week, BlueSwitch brought the entire company together in NYC ...
How to Add Better Personalization for B2C Email Marketing
Personalized email marketing solutions for modern eCommerce brands Over the past 10 years ...
10 Ways to Win at SEO in 2023: Insights, Trends, and Pro Tips
2023 has been a crazy year for Google and SEO, and it's only April 😂 Get caught up on ...
How NOT to Advertise on Social Media for Your Ecommerce Site
There’s enough content out there about how to run a good eCommerce social advertising ...
How to Create Consistent Messaging for an Authentic Brand Experience
Without a brick and mortar store, your online presence is the single force driving ...
Brand Authenticity and Values in Ecommerce Digital Marketing
It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
3 Mobile Trends That Will Shape How You Search And Buy In 2019
It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
5 Ways to Evaluate If Your Existing Marketing Strategy Works
To make the most of your marketing dollars, it is critical to evaluate how well your ...
How to Leverage Machine Learning for Your E-Commerce Business
By 2020, customers will manage 85 percent of their relationship with the enterprise ...
What is Dark Social? And how your eCommerce brand can benefit from it
What is Dark Social? The term “dark social” was coined by Alexis Madrigal in an article ...
What is Remarketing? And Why You Need to Know About It
What is Remarketing? Advertisers with remarketing ad campaigns anonymously track users’ ...
Digital Marketing Trends to Watch For [updated for 2023]
In the past year, automation and mobile marketing have soared to new heights. And ...