Digital Marketing Mobile Marketing ProTips

How to Make Your Mobile Marketing Strategy Stand Out

December 28, 2016
How to Make Your Mobile Marketing Strategy Stand Out

Here are just a few reasons why having a mobile marketing strategy is essential to the success of your business: Over 50% of searches are now conducted on mobile devices. There are over 2 million mobile apps to choose from on either Android or Apple devices. Conversion rates for mobile devices are outpacing desktop conversion rates at over 60%. Mobile offers are redeemed 10 times more frequently than print offers. Because many businesses are beginning to implement more robust mobile…

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Digital Marketing Ecommerce Email Marketing ProTips

Top Digital Marketing Trends to Watch Out for in 2017

December 12, 2016
Top Digital Marketing Trends to Watch Out for in 2017

As 2016 comes to an end, you need to stay ahead of your competition and know which digital marketing trends to expect in 2017 before you start celebrating the New Year. In the past year, we saw a lot of information about personalized content and an increase in social media ads. While those trends will persist in 2017, there are other digital trends that are beginning to gain traction.…

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Ecommerce ProTips WordPress

Choosing the Best WordPress Theme for Your Business: The Ultimate Checklist

November 25, 2016
Choosing the Best WordPress Theme for Your Business: The Ultimate Checklist

When you create or update your website in WordPress, your first decision is to choose a WordPress theme for your business. A WordPress theme is the graphical interface that displays all the information for your website—essentially, the theme is your site’s layout. Unfortunately, choosing a WordPress theme is not as simple as picking out the one that’s the prettiest. While there’s no single best WordPress theme for business, you need to determine which is the best fit for your specific…

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Ecommerce ProTips

A Quick Guide to Personalizing Your Customer’s Ecommerce User Experience

November 11, 2016
Personalizing Your Customer's Ecommerce User Experience

When you focus more on your customers’ specific and individual needs, you can begin to personalize their ecommerce user experience. And per Econsultancy’s research, 94% of companies see “higher engagement and conversion rates” as benefits of a commitment to customer experience. The below guidelines will help you create a more personalized online shopping experience for your customers, which will ultimately increase conversions and sales. Relevant and Easy-to-Navigate Inventory The ecommerce user experience is instantly enhanced if you have inventory that…

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SEO

The Importance of Title Tags

September 20, 2016
Importance of a title tag

If you’re serious about getting more traffic to your site, a great place to start is by taking control of your title tags. Before you can do that, however, you need to do what they are, why they’re important for SEO, and how to change them.…

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Shopify

What is Shopify?

September 9, 2016
What is Shopify?

When deciding to open an e-commerce site, the first question most business owners ask is “Which platform should I use?” It can be overwhelming to choose from the many e-commerce solutions available. As we strongly believe in, and love, Shopify’s usability and features, Today, we will answer one of the commonly asked questions from our clients: “What is Shopify, and why should I use it?”…

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PPC

Taking PPC Bidding To The Next Level

June 18, 2016

You’ve conducted keyword research and chosen perfect keywords that are most relevant to your business. You’ve structured your campaigns and ad groups carefully and logically, and have edited your ad copies one hundred times. Now everything seems good to launch – except that you are struggling with how much to bid on campaign level, ad group level, or even individual keyword level. How much to bid is always a tough question to answer even among the most seasoned PPC professionals.…

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