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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

BlueSwitch11/5/20194 min read

Your Brand Needs One Voice

Imagine your brand voice was an actual person. Would it sound like Samuel L Jackson or ...
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Loyalty Lion9/6/20194 min read

3 Ways to Leverage Customer Retention to Grow Your eCommerce Brand

The ecommerce market is competitive and growing rapidly – by 13% every year, in fact. ...
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ShipStation7/18/20194 min read

Christmas in July | Holiday Marketing and Shipping

Christmas in July may be a cash grab for businesses wanting to drive up sales during the ...
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BlueSwitch5/20/20191 min read

How Google is Beating Amazon at the eBook Game

How Google is Beating Amazon at the eBook Game Audible is Amazon’s audiobook company. One ...
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BlueSwitch5/20/20191 min read

Optimizing Conversions with Shopify Plus & BlueSwitch

Sales is always the main goal of any e-commerce site. Industry specialists shared their ...
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BlueSwitch5/3/20193 min read

Hiring a Shopify Developer For Front-End Development

Shopify is one of the largest online platforms for e-commerce. At last count there were ...
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Rally Stanoeva4/23/20195 min read

From Organized Crime to Data Loss: How Do You Secure Your Business?

One of the less-fun things you have to think about when you’re a founder is business ...
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BlueSwitch4/12/20192 min read

How NOT to Advertise on Social Media for Your Ecommerce Site

There’s enough content out there about how to run a good eCommerce social advertising ...
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BlueSwitch4/11/20193 min read

The Best Email Marketing Strategy for Ecommerce

A strong email marketing strategy for eCommerce is one that keeps a healthy conversation ...
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Amy Polowy4/1/20197 min read

How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving ...
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Jake Fabbri3/20/20199 min read

Maximizing Email Campaigns: 4 Tips to Increase Sales and Revenue

Your next email campaign will be more successful when you address your customers’ buying ...
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Claire Sanford3/5/20194 min read

eCommerce Mobile Shipping Apps Increase Conversions and Revenue

If you’re in ecommerce, you’ve likely heard the phrase “mobile first.” People ...
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BlueSwitch2/28/20192 min read

Brand Authenticity and Values in Ecommerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
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BlueSwitch2/6/20193 min read

3 Mobile Trends That Will Shape How You Search And Buy In 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
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BlueSwitch1/25/20192 min read

How Influencer Marketing Strategy Will Change in 2019

Digital marketing agencies can no longer look past the impact that influencers can have ...
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BlueSwitch8/23/20183 min read

5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your ...
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BlueSwitch8/22/20182 min read

Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and ...
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BlueSwitch6/15/20183 min read

Understanding How Your Product Descriptions Impact Online Sales

If your company operates an e-commerce store, your customers base most of their buying ...
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BlueSwitch6/6/20182 min read

How to Use Social Media Promote New Products and Posts

You put a lot of time and resources into your company’s product pages and blog posts. ...
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BlueSwitch5/22/20182 min read

How to Get Better Data from Your Digital Marketing Campaigns

When it comes to your company’s marketing dollars, you want to make sure that you are ...
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BlueSwitch5/22/20182 min read

Streamlining Your E-Commerce Site's Checkout Experience

If you successfully draw in customers to your e-commerce site to where they’re interested ...
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