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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

BlueSwitch4/25/20183 min read

3 Growth Hacks to Use for Your E-Commerce Business

One of the main concerns that e-commerce site owners share is figuring out how to grow by ...
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BlueSwitch3/15/20182 min read

How to Leverage eCommerce Returns for a Better Shopping Experience

Drive Sales and Decrease The Number of Returned Products Products ordered online are ...
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BlueSwitch1/10/20184 min read

What is Dark Social? And how your eCommerce brand can benefit from it

What is Dark Social? The term “dark social” was coined by Alexis Madrigal in an article ...
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BlueSwitch1/9/20183 min read

What is Remarketing? And Why You Need to Know About It

What is Remarketing? Advertisers with remarketing ad campaigns anonymously track users’ ...
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BlueSwitch12/19/20175 min read

Digital Marketing Trends to Watch For [updated for 2023]

In the past year, automation and mobile marketing have soared to new heights. And ...
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BlueSwitch12/19/20174 min read

Tips for Boosting Post-Holiday E-Commerce Sales

Deloitte estimated that online holiday spending will outpace in-store holiday spending in ...
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BlueSwitch11/13/20174 min read

Five Types of Data Analytics to Inform Your E-Commerce Marketing Strat

E-commerce store owners should be highly invested in using data analytics to inform their ...
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BlueSwitch11/13/20174 min read

How to Better Understand Your Target Demographic

When you speak directly to your target market, you speak to those who are already ...
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BlueSwitch9/11/20174 min read

Top WordPress Plugins for Digital Marketing - Yoast SEO, JetPack...

There are ways to ensure your digital marketing efforts are as effective as possible. One ...
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BlueSwitch8/15/20172 min read

Buyer Personas: 3 Steps to Level Up Your Marketing Strategy

You’ve conducted keyword research and chosen perfect keywords that are most relevant to ...
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BlueSwitch8/2/20174 min read

What You Should Be Doing for Your E-Commerce Business

Planning, executing, and continually adapting a digital marketing strategy is essential ...
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BlueSwitch7/10/20174 min read

Four Steps to Starting an Ecommerce Business

Starting an ecommerce business isn’t too difficult in 2017, especially with online ...
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BlueSwitch6/14/20174 min read

SEO Tools You Should Be Using for Your Ecommerce Business

Selling products online in 2017 is challenging and competitive for everyone. For your ...
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BlueSwitch6/5/20174 min read

8 Apps Every E-Commerce Business Should Be Using Right Now

If you’re an e-commerce business owner, you know that you’re required to wear a lot of ...
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BlueSwitch6/5/20174 min read

Event Based Marketing: Six Steps to Follow

Regardless of the size of your business or organization, it is important to take ...
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BlueSwitch4/19/20173 min read

6 Important Features to Put in Your Welcome Emails

It’s common practice to send out a welcome email to a new subscriber, and sending one ...
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BlueSwitch3/30/20171 min read

Viral? That's So 5 Minutes Ago. Reddit is the Future

We're a digital agency in NYC and we're discussing a website that's ahead of the game! If ...
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BlueSwitch2/10/20174 min read

The Evolution of Marketing: What Happened, and What's Next

Can you believe it has only been ten years since the first iPhone went on the market in ...
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BlueSwitch1/9/20173 min read

Ecommerce Strategy: Debunking 5 Myths About Online Shopping

Over the past decade, access to mobile devices and the Internet have continued to ...
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BlueSwitch12/28/20164 min read

How to Make Your Mobile Marketing Strategy Stand Out in 2023

Here are just a few reasons why having a mobile marketing strategy is essential to the ...
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BlueSwitch11/25/20164 min read

How to Choose the Best WordPress Theme for Your Business

When you create or update your website in WordPress, your first decision is to choose a ...
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