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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

BlueSwitch1/10/20184 min read

What is Dark Social? And how your eCommerce brand can benefit from it

What is Dark Social? The term “dark social” was coined by Alexis Madrigal in ...
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BlueSwitch12/19/20174 min read

Digital Marketing Trends to Watch For [updated for 2023]

In 2017, we saw automation and mobile marketing take off at record levels. And while they ...
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BlueSwitch12/19/20174 min read

Tips for Boosting Post-Holiday E-Commerce Sales

Deloitte estimated that online holiday spending will outpace in-store holiday spending in ...
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BlueSwitch11/13/20174 min read

How to Better Understand Your Target Demographic

When you speak directly to your target market, you speak to those who are already ...
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BlueSwitch10/27/20174 min read

Intelligent Shopping: AI and the Future of E-Commerce

AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and ...
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BlueSwitch9/11/20174 min read

Top WordPress Plugins for Digital Marketing - Yoast SEO, JetPack...

There are ways to ensure your digital marketing efforts are as effective as possible. One ...
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BlueSwitch8/15/20172 min read

Buyer Personas: 3 Steps to Level Up Your Marketing Strategy

You’ve conducted keyword research and chosen perfect keywords that are most relevant to ...
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BlueSwitch8/2/20174 min read

What You Should Be Doing for Your E-Commerce Business

Planning, executing, and continually adapting a digital marketing strategy is essential ...
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BlueSwitch7/10/20174 min read

Four Steps to Starting an Ecommerce Business

Starting an ecommerce business isn’t too difficult in 2017, especially with online ...
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BlueSwitch6/14/20174 min read

SEO Tools You Should Be Using for Your Ecommerce Business

Selling products online in 2017 is challenging and competitive for everyone. For your ...
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BlueSwitch6/5/20174 min read

8 Apps Every E-Commerce Business Should Be Using Right Now

If you’re an e-commerce business owner, you know that you’re required to wear a lot of ...
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BlueSwitch6/5/20174 min read

Event Based Marketing: Six Steps to Follow

Regardless of the size of your business or organization, it is important to take ...
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BlueSwitch6/5/20174 min read

How to Decrease Cart Abandonment Rates in eCommerce Storefronts

According to Baymard Institute’s latest research, approximately $260 billion can be ...
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BlueSwitch4/19/20174 min read

5 Ways to Stay Competitive in the World of eCommerce Business

According to Forrester Research, online sales in the United States are expected to reach ...
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BlueSwitch4/19/20173 min read

6 Important Features to Put in Your Welcome Emails

It’s common practice to send out a welcome email to a new subscriber, and sending one ...
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BlueSwitch3/13/20174 min read

8 Shopify Tips to Sell More Products in Your eCommerce Storefront

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% ...
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BlueSwitch1/24/20174 min read

How to Use YouTube to Grow Your Ecommerce Business

According to Statista, almost 60 percent of Internet users in the United States had a ...
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BlueSwitch1/9/20173 min read

Ecommerce Strategy: Debunking 5 Myths About Online Shopping

Over the past decade, access to mobile devices and the Internet have continued to ...
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BlueSwitch12/28/20164 min read

How to Make Your Mobile Marketing Strategy Stand Out in 2023

Here are just a few reasons why having a mobile marketing strategy is essential to the ...
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BlueSwitch12/12/20163 min read

Top Digital Marketing Trends to Watch Out for in 2023

As 2016 comes to an end, you need to stay ahead of your competition and know which ...
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BlueSwitch11/25/20164 min read

How to Choose the Best WordPress Theme for Your Business

When you create or update your website in WordPress, your first decision is to choose a ...
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