Skip to content

Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

BlueSwitch10/27/20173 min read

What You Need to Know About Amazon as an E-Commerce Store Owner

If you’re an e-commerce store owner, there are many reasons to consider selling your ...
Start Reading
BlueSwitch9/11/20174 min read

Top WordPress Plugins for Digital Marketing - Yoast SEO, JetPack...

There are ways to ensure your digital marketing efforts are as effective as possible. One ...
Start Reading
BlueSwitch8/15/20172 min read

Buyer Personas: 3 Steps to Level Up Your Marketing Strategy

You’ve conducted keyword research and chosen perfect keywords that are most relevant to ...
Start Reading
BlueSwitch8/2/20174 min read

What You Should Be Doing for Your E-Commerce Business

Planning, executing, and continually adapting a digital marketing strategy is essential ...
Start Reading
BlueSwitch7/13/20174 min read

Get More Conversions: Critical Elements for Every Product Page

You can have the most innovative product on the market, and stellar marketing content all ...
Start Reading
BlueSwitch7/10/20174 min read

Four Steps to Starting an Ecommerce Business

Starting an ecommerce business isn’t too difficult in 2017, especially with online ...
Start Reading
BlueSwitch6/14/20174 min read

SEO Tools You Should Be Using for Your Ecommerce Business

Selling products online in 2017 is challenging and competitive for everyone. For your ...
Start Reading
BlueSwitch6/5/20174 min read

8 Apps Every E-Commerce Business Should Be Using Right Now

If you’re an e-commerce business owner, you know that you’re required to wear a lot of ...
Start Reading
BlueSwitch6/5/20173 min read

5 Things You Need to Do After an E-Commerce Customer Converts

Generally, business owners focus more on achieving high conversion rates than they do on ...
Start Reading
BlueSwitch6/5/20174 min read

Event Based Marketing: Six Steps to Follow

Regardless of the size of your business or organization, it is important to take ...
Start Reading
BlueSwitch6/5/20174 min read

How to Decrease Cart Abandonment Rates in eCommerce Storefronts

According to Baymard Institute’s latest research, approximately $260 billion can be ...
Start Reading
BlueSwitch4/19/20174 min read

5 Ways to Stay Competitive in the World of eCommerce Business

According to Forrester Research, online sales in the United States are expected to reach ...
Start Reading
BlueSwitch4/19/20173 min read

6 Important Features to Put in Your Welcome Emails

It’s common practice to send out a welcome email to a new subscriber, and sending one ...
Start Reading
BlueSwitch3/30/20171 min read

Viral? That's So 5 Minutes Ago. Reddit is the Future

We're a digital agency in NYC and we're discussing a website that's ahead of the game! If ...
Start Reading
BlueSwitch3/15/20174 min read

Here's How Your Customers Really Make Purchasing Decisions

For decades, marketers have been told that customers buy products based on their emotions ...
Start Reading
BlueSwitch3/13/20174 min read

8 Shopify Tips to Sell More Products in Your eCommerce Storefront

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% ...
Start Reading
BlueSwitch2/10/20174 min read

The Evolution of Marketing: What Happened, and What's Next

Can you believe it has only been ten years since the first iPhone went on the market in ...
Start Reading
BlueSwitch1/24/20174 min read

How to Use YouTube to Grow Your Ecommerce Business

According to Statista, almost 60 percent of Internet users in the United States had a ...
Start Reading
BlueSwitch1/9/20173 min read

Ecommerce Strategy: Debunking 5 Myths About Online Shopping

Over the past decade, access to mobile devices and the Internet have continued to ...
Start Reading
BlueSwitch12/28/20164 min read

How to Make Your Mobile Marketing Strategy Stand Out in 2023

Here are just a few reasons why having a mobile marketing strategy is essential to the ...
Start Reading
BlueSwitch12/12/20163 min read

Top Digital Marketing Trends to Watch Out for in 2023

As 2016 comes to an end, you need to stay ahead of your competition and know which ...
Start Reading