a lifestyle brand focusing on fitness, wellness, and yoga equipment
Gaiam is a leading lifestyle brand focusing on fitness, wellness, and yoga equipment. Their sister company Spri also focuses on fitness but more on the athletic training side. Both sites use a heavy influence of social media to build brand awareness and share success stories of their core customer base. With such celebrities such as Jessica Biel endorsing their products, Gaiam has grown into a huge player in the fitness industry. Utilizing their new websites, Gaiam and Spri have grasped a huge market share of the fast growing fitness sector. Additionally, Gaiam sells their goods wholesale to many huge retailers around the country.
challengeGaiam and Spri had many issues when they came to BlueSwitch to redevelop their sites. Their design was stagnant and they were stuck on an outdated platform. Simple tasks such as creating 1 report for both sites took an extraordinary amount of time. Tasks such drop shipments were difficult to manage due to the outdated platform they were currently using. Hosting costs were high due to all the custom integrations they had to set up and band aids for important features were all over both sites. Customer service was fed up with all the unnecessary work they were doing and needed a change.
The first step was choosing a platform where you can create 2 sites under 1 account umbrella – Shopify Plus. Next was design. The BlueSwitch design team worked closely with the Spri and Gaiam teams to design two websites that really spoke to their customer base. Additionally, customizations were made to make shopping easier for the user since their product line is so diverse. Once design was set, development began and soon both sites came to life. BlueSwitch was also contracted to connect both Shopify stores into one back end for easy management. Using proprietary software, Gaiam was able to create one simple warehouse integration for both sites. A custom designed order review system was also created, so Gaiam could manage drop shipments and even combat fraud. All these factors combined, along with two brand new beautiful sites, started a great relationship between Gaiam and BlueSwitch.
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