Basin
Replatform from BigCommerce to Shopify Plus.
Basin is a US-based, natural bath and body brand known for its fresh, uplifting, and fragrance-forward products—including bath bombs, shower bombs, body butters, artisanal soaps, lip care, and hair bars, and their famous line of Disney-themed bath products.
UI/UX
Shopify Development
The Project
Replatformed the client’s eCommerce operations from BigCommerce to Shopify Plus, with an emphasis on sleek, modern UX design, and location-based store and product locator features. We transformed and replatformed all existing customer data, ensuring that gift cards, store credits, and purchase history transferred to Shopify, ensuring a seamless experience for all returning customers.
The Challenges
Replatform the store, including all customer data and gift cards, to Shopify Plus
Support product restructuring to work within the Shopify framework
Custom configuration for Canadian duties & taxes
Import rich blog content from BigCommerce, retaining all links, images, and formatting
Migrate all customer gift certificate data from BigCommerce and replatform to Shopify gift cards
FoxSell Bundling Solution to allow customers to create their own custom product bundles
Custom PDP badges to highlight fragrances of each product
Our Solution
Seamless Shopify Plus Replatforming for Scalable Global Growth
For Basin’s transition to Shopify Plus, BlueSwitch delivered a comprehensive replatforming designed to enhance operational efficiency and create a scalable, future-ready ecommerce experience. As a Preferred Shopify Plus Partner Agency with over two decades of experience, we utilized Shopify’s latest native features—like the new duties and taxes functionality—to simplify international selling. By leveraging this built-in solution, we enabled Basin to calculate and present international fees (such as duties and taxes to Canada) without relying on third-party apps, helping streamline compliance and reduce operational complexity.
Advanced Data Migration from BigCommerce to Shopify Plus
A major focus of the project was the migration of critical data from BigCommerce, including blog content and gift certificates. Using API access credentials provided by the client, we retrieved data directly from BigCommerce and exported it to cleanly structured JSON files. From there, we applied tools like Matrixify to format and import the blog posts into Shopify, preserving the integrity and organization of Basin’s content archive. For gift certificates, we wrote and tested custom code to parse the exported data and generated new Shopify gift cards that retained the original balances and codes—ensuring a seamless continuation for both Basin and its customers.
Custom Shopify Plus Features to Drive Conversion and Engagement
To further elevate the customer experience, we partnered with FoxSell to implement a flexible bundling solution that lets users mix and match products to create their own custom product bundles. This feature was tailored to match Basin’s unique brand identity with thoughtful customizations and dynamic metadata support. We also created metaobjects and metafields that linked specific product fragrances, enhancing both frontend display and backend management. With this full-suite approach, Basin’s new Shopify Plus storefront is not only built for performance and scale, but also primed to support innovative customer experiences across multiple markets.