digital marketing agency

BlueSwitch offers full service marketing strategies to take your business to the next level of digital success. Our process is built on the fundamental building blocks that make for a successful, strategic partnership.

our approach

From analyzing existing customer data, gathering all brand/style guidelines, and reviewing all analytics and BI data, our team takes the time necessary to understand your brand objectives.

Discovery & Planning

Once we know you, we get to know your customers. From defining your current customer to planning who your ideal customer of the future may be, we create personas outlining the purchase behavior, demographics, and psychographics that will aid in campaign strategy.

Buyer Personas

Once we know where your target customers are shopping, we develop strategies that allow us to advertise to your core demographic at every level of the buying journey. From paid media campaigns to automatic drip campaigns, our campaigns work together to provide an integrated approach to marketing that drives maximum ROI.

Campaign Creation

Each campaign needs specific objectives with target KPIs that allow us to meet every business goal your brand is aiming for. From brand awareness to email acquisition to customer retention each campaign developed is aimed at meeting and exceeding our goals.

Define Objectives

Our marketing and design team join forces to create ad campaigns that will spark the eye of your potential customers, no matter the platform. We split test designs from color schemes to subject lines to find the best messaging for your brand.

Creative Development

Our digital marketing services provide a holistic view of how all marketing efforts are working together to drive the optimal ROI. BlueSwitch analyzes your customer data to increase conversions from your target buyer at every stage of their journey.

Reporting & Analysis

our marketing
services

seo

SEO (search engine optimization) is the process of improving both on-page and off-page factors to increase a webpage’s authority and relevancy for a given search term for the purpose of ranking well in the Google search results.

Including:

  • Keyword Research
  • Content Creation
  • Link Building

ppc advertising

Our pay-per-click marketing specialists take a data-driven approach to determine the highest performing keywords, ad types, and ads for your brand.

Including:

  • Google Search
  • Google Shopping
  • Display Advertising

social advertising

With an experienced team of social media marketers, we will help you find and define your brand voice, as well as create comprehensive marketing strategies that are tailored for each individual platform.

Including:

  • Audience Segmentation
  • Creative Split-Testing
  • Goal Based Campaigns

email marketing

Email marketing’s high engagement and conversion rates make it an ideal channel to utilize for targeting existing customers or users that have already shown some level of interest in your brand. Our team creates beautiful, responsive emails in your brand’s voice to drive traffic back to your website.

Including:

  • Campaign Creation
  • Responsive Design
  • Drip Campaigns

conversion rate optimization

Our team of UX experts will monitor the conversation rate and usability of the overall site experience. We’ll provide and execute strategies and test to increase sales as well as analyze mobile and desktop usability to positively influence onsite usability and purchase behavior.

Including:

  • User Journey Mapping
  • UX/UI Recommendations
  • CRO Enhancements

our work

It’s no secret our campaigns perform, see how we’ve achieved success for these top brands.

Protected: Rapiscan Systems

ZENB

Extra Butter

Boardmaker

Gaiam

blogs

Our team of dynamos live for the latest marketing trends, see what’s going on in the midsized of our marketing mavens.

get in touch

Get in touch with us to get more information about any request you may have!

contact us