Okay, deep breaths, everyone. We made it through 2024 and now it’s time to get a clear-eyed look at what’s happening with Google Search in 2025 — and what it means for your SEO strategy. Buckle up, eCommerce brands: the SEO landscape is shifting, but it’s not time to panic. It’s time to adapt.

Blog content can come in many different formats, which are known as content types. Having multiple content types on your website is a great way to appeal to the different types of customers that frequent your business. 

Blogs are powerful tools for communicating with your customers, but blog posts also have incredible technical value for increasing your keyword rankings in search engines. To get the most out of your blog posts, it’s important to follow SEO best practices for formatting. 

Starting around the beginning of August 2024, Shopify Plus store owners started noticing these strange “srsltid” query strings appearing at the end of their collection- and product-URLs. If you’re one of the many store owners experiencing this strange occurrence, rest assured that you’re not the only one that’s confused.

With Google’s “secret rules” for search now exposed, many marketers, SEOs, and site owners are left wondering, have we been wasting our time (and money) playing in a rigged game? What are the REAL ranking factors for organic search? And most importantly, do we need to change our SEO strategies now that Google’s secrets have been exposed?

Shopify's newest checkout system is more stable and secure than ever, but new privacy-first features may not be compatible with your current Google Analytics and Google Tag Manager integrations. The mandatory upgrade in August 2024 is fast approaching, so the time to rethink your analytics integration with Shopify is right now.

If you’re a Shopify Plus store Admin, chances are you’ve seen this message in the Settings menu, which warns us to upgrade to “Checkout Extensibility” before August of 2024. The clock is ticking on this mandatory upgrade, so if your Shopify store is still using checkout.liquid, it’s time to start planning your upgrade today.

If you’ve managed a website during the past few years, then chances are, at some point you’ve gotten a confusing, stress-inducing email from Google Search Console about your site’s Mobile Usability issues. But regardless of what the email says, we promise, your website (probably) doesn't have any Mobile Usability issues.

Link Building Outreach campaigns are an ethical and professional method of building up the number of links that lead to your domain. Usually this is accomplished by contacting the owners and managers of reputable websites and coming to a mutually beneficial arrangement, such as a content exchange.

Blog posts can have a significant positive impact on organic rankings, especially if you follow Google's Guidelines on writing useful, helpful, people-first content. Even in the fast-moving age of AI-written content, where anyone can produce a mountain of blog posts rather quickly, blog content is still one of the most useful elements of any marketing campaign.

You may have noticed that since December of last year, Google has been rolling out a number of major changes across its platforms, products, and services. Core updates, platform updates, AI-writing tools, and overhauls like the upcoming mandatory switch to Google Analytics GA4 has marketers and business owners scrambling to keep up.

Shopify is one of the most popular eCommerce platforms around, and for good reason. Shopify automates the most time- and labor-intensive eCommerce tasks, which means technically-challenged shop owners can spend less time troubleshooting technical issues, and more time running their business.

Backlinks are one of the most powerful tools for increasing traffic, improving search engine rankings, and boosting authority for your website and domain. But while backlinks can be a strong ally in any SEO campaign, they can also be your downfall if you don't know how to use them correctly.

Over the last 20 years or so, Google has launched more than 271 products, tools, platforms, and services—most of them totally free. But even though most of Google's products are totally free to use, there's one small catch: you must have a Google account in order to login and use them.

If you own an eCommerce business, chances are you’ve experienced supply chain issues wreaking havoc on your inventory over the past couple years. Many Shopify owners have reported massive shortages and price hikes that are making it hard to keep popular products in stock.