TYR Sports
Redesigned and rethemed TYR Sport's Shopify Plus storefront.
TYR Sport is a global leader in performance athletic footwear, apparel, and gear for serious competitors. Known for innovation and elite-level quality, TYR has built a standout presence across swimming, triathlon, training, and competitive sports worldwide.
UI/UX
Shopify Development
The Project
Redesigned and rethemed TYR Sport's Shopify Plus storefront, modernizing the aesthetic and restructuring product presentation to create a cleaner, more intuitive shopping experience, and help rebuild trust after a frustrating experience with a previous agency.
The Challenges
Tight timeline to overhaul and retheme the site
Mid-project team turnover on the client side, with new stakeholders coming on board just weeks into the project
Combined product listings weren't translating well on-site, requiring a full restructure of product data to make the catalog logical and shoppable
Unexpected functionality from Shopify's new combined listings feature
Inconsistent product data; nonspecific naming conventions like "color2" made it difficult to isolate and diagnose issues
Our Solution
To address the product catalog issues, the team overhauled TYR's product data from the ground up and customized the theme to properly support combined listings, resulting in a cleaner, more navigable shopping experience. Despite the compressed timeline and mid-project client team changes, the team adapted quickly to keep the project on track and aligned with the new stakeholders' expectations.