Moving to Shopify Plus allowed Technics to access best-in-class e-commerce features they previously didn’t have access to. Technics previously relied on other retailers and audio shops for their product sales, with the move to Shopify they can now offer direct to consumer products as well as the option to shop with local retailers based on your area code. For Technics, imagery, product content, and their history is important to convey to their customers as Technics has a rich history to compliment their high-quality audio products.
