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L'Objet x Hass Brothers home decor

L'Objet

Client Overview

L’Objet creates designs for the home that are both luxurious and functional works of art, crafted with the highest degree of excellence and quality. 

Project Overview

Redesigning their e-Commerce site for a more intuitive user experience and better site speed.

What We Did
  • UI/UX Design
  • Development

Client

L’Objet creates designs for the home that are both luxurious and functional works of art, crafted with the highest degree of excellence and quality. 

l'objet.com

Overview

Redesigning their e-Commerce site for a more intuitive user experience and better site speed.

What We Did

Redesign their e-Commerce site for a more intuitive user experience and better site speed.

  • UI / UX
  • Development

Project Information

L'Objet needed to refocus their site into a manageable, customized e-commerce experience that kept their target audience and store catalog in mind; a site that would showcase both the products and their craftsmanship through photography and videos. Looking to create a better user experience and faster site speed, we tailored custom UX designs that focused on their product collections and the craftsmanship of the brand. Thus, bridging the art gallery feel of their previous site, to a more balanced approach to product and e-commerce.
LObjet mobile designs

Challenges

  • Refocus the purpose of the site to prioritize the e-Commerce shopping experience, while keeping the brand's identity
  • Incorporate videography components  & movement while maintaining site speed
  • Ability to display photography from different seasons without it clashing
  • Website must maintain the luxury and high-end feel of the brand
  • Must showcase both the products and their craftsmanship
  • Offer a way for users to explore the different collections and assortment of products
L'Objet desktop design for homepage
L'Objet desktop design for dinnerware collection page
L'Objet desktop design for product detail page
L'Objet desktop design for collection products

Our Solution

First, we reworked the site architecture, simplifying and streamlining navigation and the user journey. Homepage sections were then customized to bring movement and videos, emphasizing the breadth and craftsmanship of L'Objet's products. 

A variety of collection templates were designed to  engage in product exploration and gift shopping experiences. Finally, product detail templates were designed to allow for users to add multiple products within a collection to their cart, allow for grouped add to cart.  All this was achieved while maintaining the brand's aesthetic and luxury positioning.
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"When you head on out to the Moon, in very short order, and you get a chance to look back at the Earth, that horizon slowly curves around in upon himself, and all of sudden you are looking at something that is very strange, but yet is very, very familiar, because you are beginning to see the Earth evolve."
Gene CernanAstronaut, Apollo 17

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