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J. Queen New York

Client Overview

L’Objet creates designs for the home that are both luxurious and functional works of art, crafted with the highest degree of excellence and quality. 
Project Overview

Redesigning their e-Commerce site for a more intuitive user experience and better site speed.
What We Did
  • UI/UX Design
  • Development

Client

J. Queen New York is a traditional manufacturer that sold exclusively B2B to retailers like Macy's, Bed Bath & Beyond, and more.

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Overview

Help launch J. Queen’s first direct-to-consumer experience.

What We Did

Build a new brand presence and DTC shopping experience on Shopify Plus.

  • UI / UX
  • Development
  • Email & SMS Marketing
  • Social Ads
  • Business Consulting

Project Information

Taking a plunge into the direct-to-consumer business, J. Queen needed to build a presence online and a smooth shopping experience for new and old customers alike. Working together, we created a new site that focused on their range of brands and a specific user flow that enabled users to shop within product collections.

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Challenges

  • Business and systems were built around traditional B2B needs
  • Highlight different brands while maintaining 1 cohesive experience
  • Creating a J. Queen brand presence online

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Our Solution

BlueSwitch provided a complete DTC solution within the Shopify Plus ecosystem. This included unique designs for the brands, yet staying consistent with the overall J. Queen style. We implemented a full design, dev, and marketing strategy to engage customers. This allowed customers that were familiar with the J. Queen brand as well as new users to experience everything J. Queen had to offer in a smooth and beautiful experience.
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"When you head on out to the Moon, in very short order, and you get a chance to look back at the Earth, that horizon slowly curves around in upon himself, and all of sudden you are looking at something that is very strange, but yet is very, very familiar, because you are beginning to see the Earth evolve."
Gene CernanAstronaut, Apollo 17

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