
J. Queen New York
L’Objet creates designs for the home that are both luxurious and functional works of art, crafted with the highest degree of excellence and quality.
Redesigning their e-Commerce site for a more intuitive user experience and better site speed.
- UI/UX Design
- Development
Client
J. Queen New York is a traditional manufacturer that sold exclusively B2B to retailers like Macy's, Bed Bath & Beyond, and more.
Overview
Help launch J. Queen’s first direct-to-consumer experience.
What We Did
Build a new brand presence and DTC shopping experience on Shopify Plus.
- UI / UX
- Development
- Email & SMS Marketing
- Social Ads
- Business Consulting
Project Information
Taking a plunge into the direct-to-consumer business, J. Queen needed to build a presence online and a smooth shopping experience for new and old customers alike. Working together, we created a new site that focused on their range of brands and a specific user flow that enabled users to shop within product collections.

Challenges
- Business and systems were built around traditional B2B needs
- Highlight different brands while maintaining 1 cohesive experience
- Creating a J. Queen brand presence online
Our Solution






