Boardmaker
Creative thinking allowed us to workaround Shopify's limits.
Boardmaker Online is a special education software and web-based subscription service helping people with special needs communicate with their environment, thereby living a richer and more independent life.
Shopify Development
UI/UX
Intergrations
The Project
Boardmaker Online is part of Tobii Dynavox, a worldwide leader in creating tools that assist people to overcome physical or cognitive challenges.
We needed to design a site that would support users looking for subscription-based content, shopping for physical products, and educators looking for resources.
Along with this, we collaborated to create and implement new branding to improve accessibility.
The Challenges
Creating a content-heavy resource library on Shopify
Integrating content/data housed in many different systems and across multiple teams
Restructuring site architecture in an easy-to-understand format
Identifying unique user flows and addressing roadblocks from the old site
Ability for their team to create beautiful content pages without programming knowledge
The Solution
Through continuous collaboration between both teams, we were able to design and develop a site that allowed Boardmaker to showcase their brand and increase conversions.
We utilized Shopify’s blog paired with custom-designed templates to bring life to multiple content libraries across the site. This allowed us to categorize and index like content, and iterate programmatically through content on a category-by-category basis.