Helpful Facts About SEO

SEO is long-term commitment. It can take months or even years to achieve #1 rankings for high volume, high competition keywords

SEO works best when combined with other marketing strategies like email campaigns, SMS campaigns & pay-per-click advertising.

SEO is a competition. The team that delivers the best overall user experience, wins.

Rankings are relative, not absolute. You don’t need a perfect website to top search results, you just need a better website than your competitors.

Helpful content is king. Google's search algorithm is trained to favor sites that deliver the best possible user experience in the form of well-organized, useful, helpful content. 

• Become a thought-leader that educates and informs consumers
• Become the go-to authority in your vertical and be a hub for industry news and information
• Develop new brand partnerships and B2B relationships that can help your business grow
• Provide training, learning materials, manuals, and documentation for your customers and staff
• Manage your reputation, get more positive reviews, control the conversation around your brand
• Increase every KPI that matters: traffic, discovery, pageviews, session duration, CTR, revenue, and repeat business

How does Google's Search Engine work?

Google Search is, at its heart, a referral website. Google's customers (aka users) expect high-quality, relevant results for every query. Google's reputation is directly tied to delivering the best possible search results for over a trillion search queries, and the number just keeps climbing.

In another must-read Google property, entitled How Search Works, Google explains to us exactly how they rank websites for quality: 

To give you the most useful information, Search algorithms look at many factors and signals, including the words of your query, relevance and usability of pages, expertise of sources, and your location and settings. The weight applied to each factor varies depending on the nature of your query. For example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.

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