If you’re serious about getting more traffic to your site, a great place to start is by taking control of your title tags. Before you can do that, however, you need to do what they are, why they’re important for SEO, and how to change them.
The title tag is exactly what it sounds like: the title of your page. Appearing as the text inside a browser’s tab and the anchor text of links in search results, this element is key to letting both users and search engines know what your page is about. Every webpage is required to have a title tag and may not have more than one.
Given that this is what you’ve named your page, title tags are an important factor when search engines are deciding if your page is relevant for a specific search query. Including your primary keyword or keyword phrase in your title tag is a must when attempting to rank for a given term. This is also likely to increase your click-through rate (the percentage that indicates how often users click through to your website when it is shown in the search results). Tips for writing SEO-friendly title tags:
If you’re comfortable editing your webpage’s HTML, you can easily add your title tag inside the section of the page like this:
If you don’t want to touch any code (although it’s helpful to know HTML if you’re doing SEO), most platforms have an easy option available:
As most platforms automatically generate a title tag from your page’s title within the CMS, they can be easy to ignore. However, the importance of well-optimized title tags in both SEO and user experience make them a necessity for any website.