Skip to content
TB_Header

To Boot New York

Client Overview

L’Objet creates designs for the home that are both luxurious and functional works of art, crafted with the highest degree of excellence and quality. 

Project Overview

Redesigning their e-Commerce site for a more intuitive user experience and better site speed.

What We Did
  • UI/UX Design
  • Development

Client

To Boot New York is a high-end luxury shoe and accessories brand based out of NYC.

toboot.com

Overview

Moving To Boot New York to Shopify allowed us to redesign their eCommerce site, delivering an improved user experience while streamlining internal processes.

What We Did

Replatform to Shopify while updating their internal fulfillment system.

  • UI / UX
  • Development

Project Information

In addition to their direct-to-consumer eCommerce store, To Boot New York products can be found in North America’s finest high-end specialty stores such as Saks Fifth Avenue, Nordstrom, and Bloomingdale’s. Using only the highest quality leather to build their shoes, To Boot has grown its business exponentially over the past 30+ years. Looking to streamline their internal processes, we worked together to redesign and launch their new eCommerce site on Shopify.

TB_Mobile

Challenges

  • An outdated website that was not responsive or mobile friendly
  • Order fulfillment on their current platform was manual and time-consuming
  • Needed a better and more automated system to connect orders to their ERP systems
  • Quick turnaround timeline in preparation for a holiday launch
TB_Desktop 01
TB_Desktop 02
TB_Desktop 03

Our Solution

With Shopify as a solution, we got to work redesigning and developing the site, all the while working in parallel on the internal fulfillment system that was to be used moving forward.  With the new system in place, the To Boot team was then able to fulfill orders in less than half the time that it took before. After launch, our marketing team worked with To Boot to take them to the next level, with paid social ads, email marketing, and more. Till this day, our partnership continues to grow!
TB_Emails
portfolio-05
portfolio-06
portfolio-12
portfolio-04
portfolio-08
bg-woman-phone-1221911038
"When you head on out to the Moon, in very short order, and you get a chance to look back at the Earth, that horizon slowly curves around in upon himself, and all of sudden you are looking at something that is very strange, but yet is very, very familiar, because you are beginning to see the Earth evolve."
Gene CernanAstronaut, Apollo 17

SCHEDULE A MEETING WITH AN EXPERT

And generate leads with our Call-To-Action module.