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Working with a brand of Panasonic’s scale and longevity it’s important to learn their business needs and processes in the discovery phase of the project. By working closely with the Panasonic team and asking why they needed something we were able to craft better solutions that met their needs instead of creating something they thought they needed, but didn’t actually solve the problem.
Once discovery was completed, we worked through the design process to make sure our designs were aligned with their brand and vision for the new product.
Throughout the development of the site and implementation of the integrations we focused on what we were solving or adding to the experience by doing it.
