Lord & Taylor
L’Objet creates designs for the home that are both luxurious and functional works of art, crafted with the highest degree of excellence and quality.
Redesigning their e-Commerce site for a more intuitive user experience and better site speed.
- UI/UX Design
Lord & Taylor is the oldest American department store in the US, founded in 1826.
Launch Lord & Taylor’s new eCommerce experience with dropship and inventory management.
What We Did
Relaunch Lord & Taylor as a completely new company within 4 months.
- UI / UX
Lord & Taylor is the oldest American department store in the US, staying in business from 1826 to 2021. For the majority of its retail life, Lord & Taylor has focused on brick-and-mortar stores with 30+ locations. Following their bankruptcy amid the pandemic in 2020, Lord & Taylor decided to take the leap to become a fully eCommerce retailer.
- Complex business rules
- Keeping the UX familiar with their loyal/previous customer base
- Ensure the site is cohesive and uniform with dropship vendor inputted information
- Quick turnaround time
Lord & Taylor needed to build up their product inventory and relaunch to market quickly - Shopify Plus was the answer. Integrated with an impressive number of systems for dropship and inventory management, the frontend experience, and custom solutions architected with the BlueSwitch team allowed the brand to relaunch completely within 4 months.