
Flower Beauty
L’Objet creates designs for the home that are both luxurious and functional works of art, crafted with the highest degree of excellence and quality.
Redesigning their e-Commerce site for a more intuitive user experience and better site speed.
- UI/UX Design
- Development
Client
Flower Beauty is Drew Barrymore’s makeup brand, where the motto is You’re already beautiful, now let’s play.
Overview
Flower Beauty needed to transition to a more stable eCommerce platform and create a better user experience in preparation for Black Friday.
What We Did
Replatformed from Magento to Shopify Plus in 3 weeks right before Black Friday.
- UI/UX
- Development
- Integrations
- Email Marketing
Project Information
Frequent site crashes and poor user experience led to high bounce rates on Flower Beauty’s Magento site. With Black Friday quickly approaching, they turned to BlueSwitch to quickly replatform and improve UX. Moving onto Shopify Plus allowed them to smoothly transition and handle the high traffic volume they were expecting for the upcoming holiday season.

Challenges
- Frequent site crashes
- Inability to handle high traffic volume
- Missing basic eCommerce functionalities
- Extremely quick turnaround time of 3 weeks
- Limited QA and UAT time
Our Solution






