fbpx
Tag

marketing Archives - BlueSwitch

5 Tips for Promoting and Marketing Your New E-Commerce Website Online in 2018

By | Ecommerce

When you launch a new e-commerce website, one of the first tasks to accomplish is to promote it and find new customers. Often, website owners are stuck using the same old strategies that don’t yield the results they want. For the best results, incorporate new ideas and strategies into your marketing plan. Here are five tips for promoting and marketing your new e-commerce site online in 2018.

Read More

5 Things You Need to Do After an E-Commerce Customer Converts

By | Digital Marketing, Ecommerce, Shopify

Generally, business owners focus more on achieving high conversion rates than they do on retaining customers after they convert. But higher conversion rates don’t always lead to more sales or higher sales revenues.

Research shows that repeat customers spend a lot more than first-time customers — up to five times more! They are also less price-sensitive, which leads to lower marketing spend for your business.

Here are five things you should do to retain new and existing customers after they convert.

Read More

5 Ways to Stay Competitive in the World of Ecommerce Business

By | Ecommerce

According to Forrester Research, online sales in the United States are expected to reach a remarkable $523 billion in the next five years, up 56 percent from 2015. Forrester also estimates that approximately 270 million shoppers will be shopping online by the end of the decade.
Because a lot of new business owners are gravitating to the overall appeal of starting an ecommerce business, competition is becoming much tougher. Here are five ways you can beat your ecommerce competition.

Read More
8 Shopify Tips to Sell More

8 Shopify Tips to Sell More

By | Ecommerce

During the second quarter of 2016, Shopify’s gross merchandise volume grew 106% year-over-year, totaling $3.4 billion.

More than 275,000 online merchants use Shopify’s platform for their ecommerce business, and those numbers will only increase in 2017. To stay ahead of the growing competition on Shopify, you should know these 8 Shopify tips to sell more on ecommerce.

Read More
Marketing evolution

The Evolution of Marketing Over the Past Decade and Why It Matters

By | Digital Marketing

Can you believe it has only been ten years since the first iPhone went on the market in 2007? A decade ago, marketers were just beginning to tap into the power and reach of search engines, mobile devices, blogs, and social media.

Nowadays, it’s impossible to think of marketing without thinking of digital tools and outlets, but it wasn’t always that way. Over the past decade, the evolution of marketing has occurred rapidly, incorporating SEO, social media and other new methods to reach audiences.

Read More