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Email Marketing Archives - BlueSwitch

Why You Should Be Using Buyer Personas for Your Marketing Strategy

By | Digital Marketing

Today marketers need to wear multiple hats to land new business leads and deals. They must write and curate great content, use the best tools to stay organized, automate the right tasks, collect and analyze helpful data, send out the right communications at the right time, and so much more. And unfortunately, a lot of that work is carried out in vain due to one crucial element that’s missing from a lot of marketing strategies out there: buyer personas.

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Digital Marketing Tasks You Should Be Doing for Your E-Commerce Business

By | Digital Marketing, Shopify

Planning, executing, and continually adapting a digital marketing strategy is essential for every e-commerce business. This can be daunting at times. Trends are always changing. There’s always a new and improved tool or platform to use. And there are so many duties to complete on a daily basis. It can be challenging to pick the most important digital marketing tasks to focus on.

To help you focus on what matters most, this post highlights some of the essential digital marketing tasks you should be doing for your e-commerce business.

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