Email marketing’s high engagement and conversion rates make it an ideal channel to utilize for targeting existing customers or users that have already shown some level of interest in your brand. Our team creates beautiful, responsive emails in your brand’s voice to drive traffic back to your website.
We create custom strategies to grow your subscriber base by leveraging the traffic generated by our other marketing channels and capturing users’ information at strategic places on the website including popups, special landing pages, etc.
We test different form locations, styles, calls-to-action, imagery and more to discover which signup forms are generating the most email signups.
Our designers and programmers work hand-in-hand to create visually-engaging, responsive email templates to serve as the basis of our emails. Each of these templates is custom-made to embody your brand and filled with beautiful imagery to entice users to click through to your products, blog posts, special offers, and anything else that you want to promote.
Once we have a sizeable email list, we begin A/B testing all emails to discover the most effective subject lines, layouts, calls-to-action, and voice. Each email from that point is refined using knowledge gained from previous A/B tests.
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