Shopify is one of the largest online platforms for e-commerce. At last count there were over 600,000 merchants using the platform to sell everything from Drew Barrymore’s cosmetic line to…
To make the most of your marketing dollars, it is critical to evaluate how well your marketing strategies work. Then you can choose to continue using only the marketing strategies…
E-commerce store owners should be highly invested in using data analytics to inform their online marketing strategies going into 2018. Consulting data analytics is the best way for e-commerce store owners to understand what’s gaining real traction on their sites, as well as what marketing trends and shifts in customer behavior are important to recognize for their businesses. Consulting data analytics is also the best way for e-commerce store owners to land more conversions.
Planning, executing, and continually adapting a digital marketing strategy is essential for every e-commerce business. This can be daunting at times. Trends are always changing. There’s always a new and improved tool or platform to use. And there are so many duties to complete on a daily basis. It can be challenging to pick the most important digital marketing tasks to focus on.
To help you focus on what matters most, this post highlights some of the essential digital marketing tasks you should be doing for your e-commerce business.
Generally, business owners focus more on achieving high conversion rates than they do on retaining customers after they convert. But higher conversion rates don’t always lead to more sales or higher sales revenues.
Research shows that repeat customers spend a lot more than first-time customers — up to five times more! They are also less price-sensitive, which leads to lower marketing spend for your business.
Here are five things you should do to retain new and existing customers after they convert.
For decades, marketers have been told that customers buy products based on their emotions and then rationalize their purchases with logic. This adage may still be true in the Internet Age, but some modifications need to be made to it.
With the rise of ecommerce businesses came a lot of false information. There are currently a lot of myths being circulated about starting and maintaining an ecommerce business. In order to solidify and improve your ecommerce strategy, you need to distinguish fact from fiction. Here are five of the most important ecommerce myths you should know.