Five Types of Data Analytics to Inform Your E-Commerce Marketing Strategy

By | Digital Marketing, Ecommerce, Shopify

E-commerce store owners should be highly invested in using data analytics to inform their online marketing strategies going into 2018. Consulting data analytics is the best way for e-commerce store owners to understand what’s gaining real traction on their sites, as well as what marketing trends and shifts in customer behavior are important to recognize for their businesses. Consulting data analytics is also the best way for e-commerce store owners to land more conversions.

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Digital Marketing Tasks You Should Be Doing for Your E-Commerce Business

By | Digital Marketing, Shopify

Planning, executing, and continually adapting a digital marketing strategy is essential for every e-commerce business. This can be daunting at times. Trends are always changing. There’s always a new and improved tool or platform to use. And there are so many duties to complete on a daily basis. It can be challenging to pick the most important digital marketing tasks to focus on.

To help you focus on what matters most, this post highlights some of the essential digital marketing tasks you should be doing for your e-commerce business.

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5 Things You Need to Do After an E-Commerce Customer Converts

By | Digital Marketing, Ecommerce, Shopify

Generally, business owners focus more on achieving high conversion rates than they do on retaining customers after they convert. But higher conversion rates don’t always lead to more sales or higher sales revenues.

Research shows that repeat customers spend a lot more than first-time customers — up to five times more! They are also less price-sensitive, which leads to lower marketing spend for your business.

Here are five things you should do to retain new and existing customers after they convert.

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