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Digital Marketing

Optimizing Your Marketing Strategy for Mobile

By | Digital Marketing, Ecommerce

Of all the time that users spent online in 2017, 71 percent was spent on a mobile device. And by 2018, that number will grow to 83 percent. Additionally, 72 percent of total digital ad spending will be allocated for mobile platforms by 2019. And smartphone conversion rates are up 64 percent compared to the average desktop conversion rates. What do all those statistics mean? Like it or not, it’s time to optimize your marketing strategy for mobile.
Below are a few tips to help you optimize marketing for mobile.

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What is Dark Social, and How Can You Derive Benefits from it?

By | Digital Marketing, Ecommerce

The term “dark social” was coined by Alexis Madrigal in an article that appeared in The Atlantic in 2012. It is now more important to be aware of than ever. Dark social, according to Madrigal, is when people share web content through private channels such as instant messaging programs, messaging apps, and email. This private sharing is more challenging than other interactions to track, especially now with the explosion of apps and mobile traffic.

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What is Remarketing? And Why You Need to Know About it

By | Digital Marketing, Ecommerce

According to Google, remarketing “shows ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.” So, essentially, remarketing is a way to reconnect with users who are interested in your brand and products or services, and who are most likely to buy but for whatever reason, left your website or closed your app.

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