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Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

BlueSwitch12/19/20175 min read

Digital Marketing Trends to Watch For [updated for 2023]

In the past year, automation and mobile marketing have soared to new heights. And ...
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BlueSwitch12/19/20174 min read

Tips for Boosting Post-Holiday E-Commerce Sales

Deloitte estimated that online holiday spending will outpace in-store holiday spending in ...
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BlueSwitch10/27/20174 min read

Intelligent Shopping: AI and the Future of E-Commerce

AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and ...
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BlueSwitch8/2/20174 min read

What You Should Be Doing for Your E-Commerce Business

Planning, executing, and continually adapting a digital marketing strategy is essential ...
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BlueSwitch6/5/20174 min read

Event Based Marketing: Six Steps to Follow

Regardless of the size of your business or organization, it is important to take ...
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BlueSwitch4/19/20174 min read

5 Ways to Stay Competitive in the World of eCommerce Business

According to Forrester Research, online sales in the United States are expected to reach ...
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BlueSwitch4/19/20173 min read

6 Important Features to Put in Your Welcome Emails

It’s common practice to send out a welcome email to a new subscriber, and sending one ...
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BlueSwitch3/30/20171 min read

Viral? That's So 5 Minutes Ago. Reddit is the Future

We're a digital agency in NYC and we're discussing a website that's ahead of the game! If ...
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BlueSwitch3/15/20174 min read

Here's How Your Customers Really Make Purchasing Decisions

For decades, marketers have been told that customers buy products based on their emotions ...
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BlueSwitch2/10/20174 min read

The Evolution of Marketing: What Happened, and What's Next

Can you believe it has only been ten years since the first iPhone went on the market in ...
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BlueSwitch1/9/20173 min read

Ecommerce Strategy: Debunking 5 Myths About Online Shopping

Over the past decade, access to mobile devices and the Internet have continued to ...
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BlueSwitch12/28/20164 min read

How to Make Your Mobile Marketing Strategy Stand Out in 2023

Here are just a few reasons why having a mobile marketing strategy is essential to the ...
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BlueSwitch12/12/20163 min read

Top Digital Marketing Trends to Watch Out for in 2023

As 2016 comes to an end, you need to stay ahead of your competition and know which ...
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BlueSwitch11/3/20162 min read

Interactive Emails: What You Need to Know

To everyone’s relief, the time to say goodbye to batch email blasts is finally ...
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BlueSwitch10/26/20163 min read

What is Social Shopping? How Social Commerce is Disrupting eCommerce

What is Social Commerce? What is social commerce? Social commerce is an online shopping ...
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BlueSwitch6/14/20163 min read

Email Marketing: A Blessing and a Curse for eCommerce Brands

Emails – can’t live with em, can’t live without em. Especially in the technology space, a ...
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