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Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

BlueSwitch6/5/20174 min read

How to Decrease Cart Abandonment Rates in eCommerce Storefronts

According to Baymard Institute’s latest research, approximately $260 billion can be ...
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BlueSwitch4/19/20174 min read

5 Ways to Stay Competitive in the World of eCommerce Business

According to Forrester Research, online sales in the United States are expected to reach ...
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BlueSwitch3/15/20174 min read

Here's How Your Customers Really Make Purchasing Decisions

For decades, marketers have been told that customers buy products based on their emotions ...
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BlueSwitch3/13/20174 min read

8 Shopify Tips to Sell More Products in Your eCommerce Storefront

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% ...
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BlueSwitch1/24/20174 min read

How to Use YouTube to Grow Your Ecommerce Business

According to Statista, almost 60 percent of Internet users in the United States had a ...
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BlueSwitch1/9/20173 min read

Ecommerce Strategy: Debunking 5 Myths About Online Shopping

Over the past decade, access to mobile devices and the Internet have continued to ...
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BlueSwitch12/28/20164 min read

How to Make Your Mobile Marketing Strategy Stand Out in 2023

Here are just a few reasons why having a mobile marketing strategy is essential to the ...
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BlueSwitch12/12/20163 min read

Top Digital Marketing Trends to Watch Out for in 2023

As 2016 comes to an end, you need to stay ahead of your competition and know which ...
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BlueSwitch11/25/20164 min read

How to Choose the Best WordPress Theme for Your Business

When you create or update your website in WordPress, your first decision is to choose a ...
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BlueSwitch11/11/20163 min read

Easy Ways to Personalize Customer Experience on Your eCommerce Site

When you focus more on your customers’ specific and individual needs, you can begin to ...
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BlueSwitch10/26/20163 min read

What is Social Shopping? How Social Commerce is Disrupting eCommerce

What is Social Commerce? What is social commerce? Social commerce is an online shopping ...
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BlueSwitch6/14/20163 min read

Email Marketing: A Blessing and a Curse for eCommerce Brands

Emails – can’t live with em, can’t live without em. Especially in the technology space, a ...
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BlueSwitch3/1/20161 min read

Backlinks: Rank Higher in Google Search

Who needs links? Answer: Every website. At least the ones that want to rank highly in ...
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BlueSwitch10/15/20151 min read

15 Amazon Hacks and Perks You Never Knew Existed

We're BlueSwitch, an ecommerce marketing company. We're showing you our favorite Amazon ...
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