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Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

BlueSwitch12/19/20175 min read

Digital Marketing Trends to Watch For [updated for 2023]

In the past year, automation and mobile marketing have soared to new heights. And ...
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BlueSwitch12/19/20174 min read

Tips for Boosting Post-Holiday E-Commerce Sales

Deloitte estimated that online holiday spending will outpace in-store holiday spending in ...
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BlueSwitch11/13/20174 min read

Five Types of Data Analytics to Inform Your E-Commerce Marketing Strat

E-commerce store owners should be highly invested in using data analytics to inform their ...
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BlueSwitch11/13/20174 min read

How to Better Understand Your Target Demographic

When you speak directly to your target market, you speak to those who are already ...
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BlueSwitch10/27/20174 min read

Intelligent Shopping: AI and the Future of E-Commerce

AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and ...
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BlueSwitch10/27/20173 min read

What You Need to Know About Amazon as an E-Commerce Store Owner

If you’re an e-commerce store owner, there are many reasons to consider selling your ...
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BlueSwitch9/11/20174 min read

Top WordPress Plugins for Digital Marketing - Yoast SEO, JetPack...

There are ways to ensure your digital marketing efforts are as effective as possible. One ...
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BlueSwitch8/15/20172 min read

Buyer Personas: 3 Steps to Level Up Your Marketing Strategy

You’ve conducted keyword research and chosen perfect keywords that are most relevant to ...
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BlueSwitch8/2/20174 min read

What You Should Be Doing for Your E-Commerce Business

Planning, executing, and continually adapting a digital marketing strategy is essential ...
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BlueSwitch7/13/20174 min read

Get More Conversions: Critical Elements for Every Product Page

You can have the most innovative product on the market, and stellar marketing content all ...
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BlueSwitch7/10/20174 min read

Four Steps to Starting an Ecommerce Business

Starting an ecommerce business isn’t too difficult in 2017, especially with online ...
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BlueSwitch6/14/20174 min read

SEO Tools You Should Be Using for Your Ecommerce Business

Selling products online in 2017 is challenging and competitive for everyone. For your ...
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BlueSwitch6/5/20174 min read

8 Apps Every E-Commerce Business Should Be Using Right Now

If you’re an e-commerce business owner, you know that you’re required to wear a lot of ...
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BlueSwitch6/5/20173 min read

5 Things You Need to Do After an E-Commerce Customer Converts

Generally, business owners focus more on achieving high conversion rates than they do on ...
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BlueSwitch6/5/20174 min read

Event Based Marketing: Six Steps to Follow

Regardless of the size of your business or organization, it is important to take ...
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BlueSwitch6/5/20174 min read

How to Decrease Cart Abandonment Rates in eCommerce Storefronts

According to Baymard Institute’s latest research, approximately $260 billion can be ...
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BlueSwitch4/19/20174 min read

5 Ways to Stay Competitive in the World of eCommerce Business

According to Forrester Research, online sales in the United States are expected to reach ...
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BlueSwitch4/19/20173 min read

6 Important Features to Put in Your Welcome Emails

It’s common practice to send out a welcome email to a new subscriber, and sending one ...
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BlueSwitch3/13/20174 min read

8 Shopify Tips to Sell More Products in Your eCommerce Storefront

During the second quarter of 2016, Shopify's gross merchandise volume grew 106% ...
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BlueSwitch2/10/20174 min read

The Evolution of Marketing: What Happened, and What's Next

Can you believe it has only been ten years since the first iPhone went on the market in ...
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BlueSwitch1/24/20174 min read

How to Use YouTube to Grow Your Ecommerce Business

According to Statista, almost 60 percent of Internet users in the United States had a ...
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