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Welcome to The Switch

Take a deep dive with your #1 source for eCommerce industry news, trends, and professional resources

Amy Polowy4/1/20197 min read

How to Create Consistent Messaging for an Authentic Brand Experience

Without a brick and mortar store, your online presence is the single force driving ...
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Jake Fabbri3/20/20199 min read

Maximizing Email Campaigns: 4 Tips to Increase Sales and Revenue

Your next email campaign will be more successful when you address your customers’ buying ...
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Claire Sanford3/5/20194 min read

eCommerce Mobile Shipping Apps Increase Conversions and Revenue

If you’re in ecommerce, you’ve likely heard the phrase “mobile first.” People are ...
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BlueSwitch2/28/20192 min read

Brand Authenticity and Values in Ecommerce Digital Marketing

It’s easier than ever to find new and exciting brands online (we’ve all fell victim to an ...
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BlueSwitch2/6/20193 min read

3 Mobile Trends That Will Shape How You Search And Buy In 2019

It’s no surprise that mobile is on the rise. Even the “average Gen Zer watches about 68 ...
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BlueSwitch1/25/20192 min read

How Influencer Marketing Strategy Will Change in 2019

Digital marketing agencies can no longer look past the impact that influencers can have ...
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BlueSwitch8/23/20183 min read

5 Ways to Evaluate If Your Existing Marketing Strategy Works

To make the most of your marketing dollars, it is critical to evaluate how well your ...
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BlueSwitch8/22/20182 min read

Understanding How Word Choice Impacts Your Branding Efforts

When it comes to creating a brand voice for your company, word choice matters. SEO and ...
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BlueSwitch6/15/20183 min read

Understanding How Your Product Descriptions Impact Online Sales

If your company operates an e-commerce store, your customers base most of their buying ...
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BlueSwitch6/6/20182 min read

How to Use Social Media Promote New Products and Posts

You put a lot of time and resources into your company’s product pages and blog posts. ...
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BlueSwitch5/22/20182 min read

How to Get Better Data from Your Digital Marketing Campaigns

When it comes to your company’s marketing dollars, you want to make sure that you are ...
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BlueSwitch5/22/20182 min read

Streamlining Your E-Commerce Site's Checkout Experience

If you successfully draw in customers to your e-commerce site to where they’re interested ...
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BlueSwitch5/9/20182 min read

5 Ways to Promote Your New eCommerce Website Online

When you launch a new e-commerce website, one of the first tasks to accomplish is to ...
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BlueSwitch4/25/20183 min read

3 Growth Hacks to Use for Your E-Commerce Business

One of the main concerns that e-commerce site owners share is figuring out how to grow by ...
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BlueSwitch3/15/20182 min read

How to Leverage eCommerce Returns for a Better Shopping Experience

Drive Sales and Decrease The Number of Returned Products Products ordered online are ...
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BlueSwitch3/14/20184 min read

How to Leverage Machine Learning for Your E-Commerce Business

By 2020, customers will manage 85 percent of their relationship with the enterprise ...
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BlueSwitch2/21/20184 min read

Optimizing Your Marketing Strategy for Mobile

Of all the time that users spent online in 2017, 71 percent was spent on a mobile device. ...
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BlueSwitch2/14/20185 min read

10 Must-Have E-Commerce Website Features [updated for 2023]

In 2018, 51 percent of Americans report that they prefer to shop online. And e-commerce ...
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BlueSwitch1/10/20184 min read

What is Dark Social? And how your eCommerce brand can benefit from it

What is Dark Social? The term “dark social” was coined by Alexis Madrigal in an article ...
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BlueSwitch1/9/20183 min read

What is Remarketing? And Why You Need to Know About It

What is Remarketing? Advertisers with remarketing ad campaigns anonymously track users’ ...
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BlueSwitch12/19/20175 min read

Digital Marketing Trends to Watch For [updated for 2023]

In the past year, automation and mobile marketing have soared to new heights. And ...
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