BlueSwitch
How to Leverage Machine Learning for Your E-Commerce Business
By 2020, customers will manage 85 percent of their relationship with the enterprise ...
Optimizing Your Marketing Strategy for Mobile
Of all the time that users spent online in 2017, 71 percent was spent on a mobile device. ...
10 Must-Have E-Commerce Website Features [updated for 2023]
In 2018, 51 percent of Americans report that they prefer to shop online. And e-commerce ...
What is Dark Social? And how your eCommerce brand can benefit from it
What is Dark Social? The term “dark social” was coined by Alexis Madrigal in an article ...
What is Remarketing? And Why You Need to Know About It
What is Remarketing? Advertisers with remarketing ad campaigns anonymously track users’ ...
Digital Marketing Trends to Watch For [updated for 2023]
In the past year, automation and mobile marketing have soared to new heights. And ...
Tips for Boosting Post-Holiday E-Commerce Sales
Deloitte estimated that online holiday spending will outpace in-store holiday spending in ...
Five Types of Data Analytics to Inform Your E-Commerce Marketing Strat
E-commerce store owners should be highly invested in using data analytics to inform their ...
How to Better Understand Your Target Demographic
When you speak directly to your target market, you speak to those who are already ...
Dos and Don’ts of Social Media Marketing
More and more e-commerce businesses are leveraging social media to gain online exposure, ...
Intelligent Shopping: AI and the Future of E-Commerce
AI (Artificial Intelligence) is no longer something that only exists in sci-fi movies and ...
What You Need to Know About Amazon as an E-Commerce Store Owner
If you’re an e-commerce store owner, there are many reasons to consider selling your ...
Top WordPress Plugins for Digital Marketing - Yoast SEO, JetPack...
There are ways to ensure your digital marketing efforts are as effective as possible. One ...
Buyer Personas: 3 Steps to Level Up Your Marketing Strategy
You’ve conducted keyword research and chosen perfect keywords that are most relevant to ...
What You Should Be Doing for Your E-Commerce Business
Planning, executing, and continually adapting a digital marketing strategy is essential ...
Get More Conversions: Critical Elements for Every Product Page
You can have the most innovative product on the market, and stellar marketing content all ...
Four Steps to Starting an Ecommerce Business
Starting an ecommerce business isn’t too difficult in 2017, especially with online ...
SEO Tools You Should Be Using for Your Ecommerce Business
Selling products online in 2017 is challenging and competitive for everyone. For your ...
8 Apps Every E-Commerce Business Should Be Using Right Now
If you’re an e-commerce business owner, you know that you’re required to wear a lot of ...
5 Things You Need to Do After an E-Commerce Customer Converts
Generally, business owners focus more on achieving high conversion rates than they do on ...
Event Based Marketing: Six Steps to Follow
Regardless of the size of your business or organization, it is important to take ...