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BlueSwitch

Tips for Branding Your New E-Commerce Company

By | Ecommerce

More and more new businesses are opening their shops online nowadays. And according to Statista, e-commerce sales are expected to reach $2.7 Trillion in 2018 and nearly $4.5 Trillion in 2021. So, if you’re thinking of opening a new e-commerce company in 2018, there are a few things you should do to stay ahead of the growing competition online. Branding your company is one of them.
Below are a few tips for branding your new e-commerce company to get you started.

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Optimizing Your Marketing Strategy for Mobile

By | Digital Marketing, Ecommerce

Of all the time that users spent online in 2017, 71 percent was spent on a mobile device. And by 2018, that number will grow to 83 percent. Additionally, 72 percent of total digital ad spending will be allocated for mobile platforms by 2019. And smartphone conversion rates are up 64 percent compared to the average desktop conversion rates. What do all those statistics mean? Like it or not, it’s time to optimize your marketing strategy for mobile.
Below are a few tips to help you optimize marketing for mobile.

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10 Elements Your E-Commerce Website Must Have in 2018

By | Ecommerce

In 2018, 51 percent of Americans report that they prefer to shop online. And e-commerce is growing 23 percent year after year at a steady pace. Yet 46 percent of American small business owners don’t even have a website, let alone a website that’s designed and optimized for the e-commerce customer in 2018. (Source: Big Commerce)
Your website is much more than an online catalog of your products and services. It’s the backbone of your e-commerce business. Here are ten elements it must have to be optimized for the e-commerce customer in 2018.

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What is Dark Social, and How Can You Derive Benefits from it?

By | Digital Marketing, Ecommerce

The term “dark social” was coined by Alexis Madrigal in an article that appeared in The Atlantic in 2012. It is now more important to be aware of than ever. Dark social, according to Madrigal, is when people share web content through private channels such as instant messaging programs, messaging apps, and email. This private sharing is more challenging than other interactions to track, especially now with the explosion of apps and mobile traffic.

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What is Remarketing? And Why You Need to Know About it

By | Digital Marketing, Ecommerce

According to Google, remarketing “shows ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.” So, essentially, remarketing is a way to reconnect with users who are interested in your brand and products or services, and who are most likely to buy but for whatever reason, left your website or closed your app.

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Tips for Boosting Post-Holiday E-Commerce Sales

By | Ecommerce

Deloitte estimated that online holiday spending will outpace in-store holiday spending in 2017—estimating that online holiday spending will account for 51 percent of the average shopper’s holiday shopping budget, exceeding average in-store shopping budgets for the first time. This is a huge step forward for e-commerce business owners, and they should take advantage of this positive trend long after the holiday rush.
Here are tips for boosting your post-holiday e-commerce sales.

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How to Better Understand Your Target Market Online

By | Digital Marketing, Ecommerce

When you speak directly to your target market, you speak to those who are already searching for and interested in what you offer. Here’s why that’s important:
•You’ll only spend time and resources creating marketing content for the right people, which means you’ll begin to see a higher return on investment for your digital marketing efforts.
•Once you know your target market, you’ll better understand how to create content that focuses on the benefits they truly care about.
•Conversion rates on your e-commerce site will increase because more prospects and customers who visit your site will be able to find precisely what they’re looking for during their online searches.
Keeping in mind why it’s important for you to know who your target market is, here are a few things you should do to better understand them.

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Five Types of Data Analytics to Inform Your E-Commerce Marketing Strategy

By | Digital Marketing, Ecommerce, Shopify

E-commerce store owners should be highly invested in using data analytics to inform their online marketing strategies going into 2018. Consulting data analytics is the best way for e-commerce store owners to understand what’s gaining real traction on their sites, as well as what marketing trends and shifts in customer behavior are important to recognize for their businesses. Consulting data analytics is also the best way for e-commerce store owners to land more conversions.

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