Once a month we let our resident horoscope guru out of the utility closet to tell us our fortunes. This month she consulted the stars to discover what digital marketing trend your sign suggests. In this blog we ditched the crystal ball, thick perfume, and magenta robes to help you get on track with horoscope marketing.
Aries: March 21-April 19
“CREATIVE, ADAPTIVE, INSIGHTFUL, SPONTANEOUS, DRIVEN, AND AMBITIOUS”
As the first sign of the zodiac, Aries are the leaders of the pack and aren’t afraid to dive right into new projects and tasks. As natural born explorers, Aries are the perfect sign to have discover and experiment with new trends, apps, and platforms. As the insightful and adaptive creatures that they are, Aries will always be up for the challenge to unearth future digital trends.
Taurus: April 20- May 20
“STRONG-WILLED, STUBBORN BY NATURE, COMMITTED, SYMPATHETIC”
Taurus is an earth sign represented by the bull. As such, they are constantly grounded and have huge forward momentum. Taurus prioritizes reliability and consistency above all. Therefore, this stubborn sign is perfect for ensuring that your marketing strategy is comprehensive and reliable month after month.
Gemini: May 21- June 20
“FLEXIBLE, ADAPTABLE, SUPPORTABLE, INSPIRATIONAL, GOOD NEGOTIATORS”
Gemini is naturally flexible, making them perfect for creative and influential marketing campaigns. Their desire to connect and communicate makes them the best fit for young and vibrant social media platforms like twitter and snapchat. Your insta-stories will always be at the top of their game if you have a Gemini behind the camera.
Cancer: June 21- July 22
“TRADITIONAL, LOYAL, SYMPATHETIC, RETROSPECTIVE, FASCINATED BY HISTORY”
Cancer’s need for familiarity makes them the authority on brand consistency. Creating a brand name means you need to take a comprehensive view of your company and a Cancer will always remember your roots. Whether it be between email campaigns or across social platforms, keeping your brand consistent and relevant is a Cancer job.
Leo: July 23- August 22
“POWERFUL, BRAVE, INTUITIVE, SAVVY, ANALYTICAL, NATURAL BORN LEADER”
As a Leo you know that marketing mixes both pathos and math-os. While your content might feel like it’s boosting sales, you’re blind until someone analyzes your content ROI. Not everyone sees that value in the number, but as a Leo you’re on deck to let your analytical nature shine to boost your company’s numbers.
Virgo: August 23- September 22
“TALKATIVE, CHARMING, INQUISITIVE, INTUITIVE, ANALYTICAL, TEAM PLAYER”
The Virgo is your talkative coworker and not only by the watercooler. You get hourly updates on their thoughts, activities, and selfies via social media. They’re the most social and friendly person you know! Therefore, a Virgo’s natural tendencies toward sociability manifests perfectly in ensuring your site and is mobile friendly and accessible for all users.
Libra: September 23- October 22
“BALANCED, MORAL, UNDERSTANDING, CARING, CHAMPION OF UNDERDOGS, QUIET”
Many brands push their sales, site, and social media on their customers, but a business is a partnership between buyer and seller. As sign of balance and understanding, let the Libra ensure you’re taking your customer’s voices into account. This caring sign will work on everything from personally communicating with customers through direct messages to implementing their thoughtful suggestions to your site and product.
Scorpio: October 23- November 21
“BOLD, CALM, CONTROLLED, CONFIDENT, FOCUSED, DETERMINED”
A Scorpio is one of the most confident marketers you can have on your team. As naturally bold they’ll constantly surprise you with creative slogans, design initiatives, and blogs. They’ll be the most vocal person at your weekly marketing brain-storm session, but we’re not complaining!
Sagittarius: November 22- December 21
“INTENSE, FOCUSED, PHILOSOPHICAL, IMPATIENT, RESULT ORIENTED”
When a problem needs solving, get a Sagittarius on the project. This versatile and focused sign can be intense, but during holiday season they’re a must for pumping out content and campaign strategies. Nothing is too last-minute for this sign as they’ll be moving you along even during the busiest of times!
Capricorn: December 22- January 19
“HIGHLY INTELLIGENT, PRACTICAL, ORGANIZED, SYSTEMATIC”
Creating a site is no easy feat, and creating a usable site is even harder. When it comes to your site’s UX you need a Capricorn over your shoulder. This organized sign will always have the customer in mind to ensure your site is welcoming, simple, and accessible to all.
Aquarius: January 20-February 18
“HUMANITARIAN, PHILANTHROPIC, CARING, SYMPATHETIC”
While the Aquarius sign may be aloof, at their core they’re social creatures always looking to make connections. Therefore, the Aquarius is a perfect brand ambassador to create relationships with new companies and customers. Their tendencies toward philanthropy and humanitarian causes will ensure your business always has a good name and reputation.
Pisces: February 19- March 20
“KNOWLEDGEABLE, HONEST, PASSIONATE, GENTLE, QUIET, OVERCAUTIOUS, TRUSTWORTHY”
Give your company a real face behind the profile picture by letting Pisces take over the social media copy. This caring and honest sign will breathe life into impersonal social media campaigns. With a touch of their finger, even the largest of companies will feel warm, and caring toward each of its followers.