According to Adobe Analytics, online shopping sales hit a record $108.2 billion during the 2017 holiday season, which was a 14.7 percent increase from the previous year. And this year, experts are estimating that online shopping sales will generate even more revenue than last year—between 3.8 percent and 4.4 percent more.
As an online store owner, you know how critical online sales are during the holiday season. Make this holiday season a prosperous one by doing these four things to prepare.
- Back Up Your Shopify Store
Before the holidays arrive, back up all the data and information in your Shopify store. If you don’t complete this important task, you could risk losing track of or accidentally deleting some or all of your inventory and products, your featured holiday discounts and offers, or other important data or content. Not only that, but security concerns could put your entire e-commerce site at risk and end up costing your online business thousands of dollars in potential sales.
Read 6 Reasons Why You Need to Back Up Your Shopify/BigCommerce Store for more details on why this is so important.
- Optimize Your Online Store for Speed and Efficiency
According to research, the average e-commerce store loses 13 percent of its annual revenue because of hidden site issues. So make sure your online store is optimized and issue-free before the holidays hit.
If your site takes longer than a few seconds to load, visitors will leave without making a purchase. They’ll also abandon their carts if it takes them too long to check out, so make sure your online store processes multiple orders and site requests at once. Always test your online store for load times to verify it can handle the spike in holiday traffic.
- Streamline Your Checkout, Shipping, and Returns Processes
Make it easy for your online store visitors to buy and return items. Don’t make them create an account or jump through other unnecessary hoops before they’re able to purchase something. Your site needs to make it easy to redeem offers and discounts as well as have clear indications on how to navigate.
Additionally, clearly state your shipping and return policies and keep it simple. Include return labels and bags with shipped items, and offer free shipping to make shopping in your online store even more appealing during the holidays.
- Offer Unique Discounts, Coupons, and Upsells
Stand out against your competitors by offering unique discounts and coupons. See what your competitors are doing and offer your prospective customers something that’s different yet still compelling. Additionally, offer discounted upsells for your featured or most popular items to keep your customers coming back even after the holiday rush is over.
Overall, when preparing for the holidays, make sure your online store is backed up, that it’s optimized and has unique offers, and that it offers an easy way for visitors to convert into real customers.
5. Use Rewind.io to Backup Your Store